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James White - Fortifying Projects Beyond the Code

In this Roofing Road Trips® episode, Karen Edwards and James White of CertainTeed dive into what stronger roofing really looks like. As contractors nationwide face growing pressure to offer more resilient solutions, CertainTeed’s collaboration with the FORTIFIED™ Roof program is giving roofers a competitive edge. From new products to full-system integration that meets tough IBHS standards, this conversation explores how roofing pros can offer homeowners next-level protection, without overcomplicating the job. Listen in to learn how to meet rising expectations, unlock incentives and lead the charge toward a more storm-resilient future.

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UP TO THE MINUTE

Build stronger businesses and faster teams at METALCON

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James White - Fortifying Projects Beyond the Code

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