Ralph Bruno - Building Billion-dollar Brands

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Ralph Bruno, President and CEO of Tando Composites, to explore how industry-disrupting brands are built. Drawing on his experience with Trex, AZEK, and Tando Composites, Ralph shares the roadmap behind creating category-defining products, educating the market and making those products easy to buy. They discuss how this strategy is being applied to TandoStone® and Beach House Shake® and how these brands can create new opportunities for contractors and siding installers. Discover how Tando Composites is unique and how its category-defining products can help contractors differentiate their businesses, expand their offerings, and create new opportunities for growth.

Listen to the podcast.

Watch the podcast.