23 Marketing Mistakes Roofers Make – Mistake #8 Having Camera Phobia 

Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes such as having camera phobia.

By Art Unlimited. 

People process visuals 60,000 times faster than words, and pictures are much easier to remember than text. People are tired of reading. They have information overload. According to Live Science, it only takes the human eye 13 milliseconds to process a picture, proving images are more powerful than words. Images are, to date, the fastest way to communicate with a possible customer. 

We’re not saying don’t have ANY words on your websites, but keep in mind that for the most part, people are visual, and the old adage “A picture is worth 1000 words” rings true. In addition to showcasing your work, your customers also want to be able to see pictures of your crew. Say you have a lead, and you tell that person, “John will be coming to meet you tomorrow at 3pm.” 

That customer can go to your website, look for John’s picture, and know that he is who he says he is when they open the door. Having pictures of your crew also makes your company more relatable, as if they have known you and your crew for a long time. These photos don’t need to be professional quality. You can usually take them with your phone! Make sure you take them AND put them on your website!  

(If we had a nickel for every time a roofer said, “I took photos, but forgot to send them to you to put on the website,” we’d no longer need to have a job!) 

Want to see all 23 mistakes now? Download the full e-Book here.