23 Marketing Mistakes Roofers Make – Mistake #10 Not Having a Clear Training Process 

Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes, like not having a clear training process.

By Art Unlimited.

Training all staff to know your processes is incredibly important, especially when it comes to customer communication. Make sure whoever is answering your calls knows enough about your business to actually be helpful. Training them on your systems, processes, current marketing efforts, such as deals, and what is on your website is vital to ensuring a consistent customer experience.  

Having someone incapable of answering the simplest questions is unfair to your customer and the team member on the phone. Everyone should be aware of your marketing efforts so they can work in unison.  

Pro Tip: Monitoring your calls and spot checking them for quality assurance creates accountability with your call team, and ensures your customers have a great experience. 

Want to see all 23 mistakes now? Download the full e-Book here.