4 Tips to Enhance Your Roofing Website

By Equipter.

A roofing website is one of the most valuable tools for drawing in new business and building your company’s bottom line. 

Most people–92%–don’t make a purchase on a website during their first visit. Your site exists to provide info on your company and increase your credibility among your target audience. The average homeowner traveling through your website is looking for what makes you different from the rest of the roofers in their area.

Don’t be like every other roofer out there. Use these marketing tips to make your roofing website stand out from your competitors.

Create clear calls to action.

The call to action (CTA) is a critical part of moving homeowners through the buyer’s journey, from awareness to decision. It’s typically a direction intended to produce a specific response you can then act upon to engage the prospect or customer.

Website CTA ideas for roofers include:

• Suggesting social media shares like, “Share these tips on Facebook.”

• Inviting readers to comment on a blog post with a question like, “What’s the biggest problem you’ve had with your gutters?”

• Urging homeowners to schedule a free post-storm roofing inspection.

Get in good form.

Website forms are a smart way to capture information you can use in your roofing marketing efforts. Use forms in places like a landing page (more on that in the next point), a contact page, or in a sidebar on a static or blog page.

For maximum visibility, place the form above the fold, which means to position it at the top of the page so readers don’t need to scroll down to find it.

Increase the chance a homeowner will fill out your form by keeping it as simple as possible. The more info you ask for, the less likely they are to complete it.

Land ‘em with a landing page.

A landing page isn’t just any old webpage a prospect lands on. Rather, it’s a page on a mission to capture leads. To do that, it typically has two parts:

• An effective landing page with a single focus, such as getting a homeowner to sign up for a newsletter or directing a roofing business owner to download a free guide to selling more without adding more salespeople.  

• A simple form that captures the contact’s information, which you can then use to better engage them with your marketing.

Get your blogger on.

A blog is a content marketing tool that helps you attract prospects to your roofing website with useful information that demonstrates you’re an expert in your industry. Posting regular blog entries also makes your website more attractive to search engines. They give additional weight to sites that share updated content, like blogs—and that helps websites move up in search engine rankings. This strategy can be especially effective in crowded roofing markets.

Your company’s blog can share all types of useful video or written content that helps homeowners protect their exterior. For example, share tips for DIY-ing a minor flashing repair or post how to tell when it’s time for new siding. Check out 25 Roofing Blog Ideas for more free content topics you can use to drive traffic to your website.

These are just a few of the many roofing website ideas we've put together to help you boost your online presence. Further improve your digital footprint with more local SEO tips and ways to market your roofing company.

Original article source: Equipter