Build presentations your customers will be engaged and excited about!

By Dani Sheehan. 

Don’t let your energetic personality be drowned out by a dull sales presentation. Learn how Ingage can help increase your profits and build stronger relationships with your customers. 

Cody Carnes is an account executive at Ingage and has worked on helping roofing companies improve their customer experience by improving their digital platform and assessing what works best for their sales team. In our most recent Lunch & Learn, Cody visits with Heidi J. Ellsworth to teach contractors how to utilize the best digital content for sales closing presentations every time they sit down with a customer. With today’s advancing technology, in-home presentations have evolved – make sure your sales team is adapting too! 

Having experience with both software companies and sales, Cody has a unique perspective that he brings to his position at Ingage. He explains, “I’ve been taking my experience from actually selling in the home as well as being on the software side of things and really molding the two together to help companies improve their sales process, and at the end of the day, win more business.” Ingage has been the leading presentation tool for the home improvement industry over the last five years, and Cody says it’s really changed the way roofing contractors close sales and their process overall. 

One of the first and easiest ways Ingage can help is by creating or refreshing sales presentations that may either be outdated or don’t exist. Of his customers, Cody shares, “Some of them are using nothing, but a lot of them are using PowerPoint presentations, keynotes, flipbooks, brochures, even PitchBook still... Bring out a PitchBook in a home that’s 100 pages long can be very overwhelming for the homeowner and a little tedious for the rep to have that conversation, build that value and sell their products.” 

PowerPoint presentations might be fewer pages, but they’re very linear and the salesperson is stuck swiping page by page without allowing for much customer interaction along the way. Cody explains that our brains aren’t programmed to retain information that way, and this is where Ingage provides a unique experience. He says, “[Ingage] allows you to be able to embed videos, you can navigate seamlessly throughout the presentation, pivoting depending on where that conversation is going with that homeowner, and with the interactivity, the brain reacts differently when pictures pop up on a screen that you weren’t expecting.” 

Customers can listen to the information and engage in the conversation, which is leading to 3-10% increases in close rates and 9-12% increases in average deal size by creating a better overall experience that builds that relationship between the rep and the homeowner. 

Read the transcript, Listen to the podcast episode or Watch the webinar to learn even more about improving the customer experience during in-home sales presentations and start increasing your profits!