Building more than a rewards program

By Emma Peterson.

IKO’s ROOFPRO program is about more than just rewards, it’s about building a partnership.  

IKO Industries runs a program called ROOFPRO® which supports contractors in the field when using IKO products with things like rebates and discounts on purchases and access to training and resources. However, this is more than your typical contractor rewards program, it is a partnership that fosters longstanding relationships between IKO and ROOFPRO contractors.  

One such contractor is KPG Toitures et Renovations Inc (in English, roofing and renovation). KPG is a professional roofing company in the greater Montreal area, and in 2021, was one of five ROOFPRO contractors to be awarded IKO’s Service Excellence Award! This award recognizes ROOFPROs that have gone above and beyond to provide best-in-class customer service to their clients. The winners were selected through GuildQuality, a third-party service that surveys consumers on their experiences with businesses. Taking home one of the wins for this truly shows the depth of KPG’s service, as it was reported that, at the time, “ROOFPRO members are among the most reputable roofing companies in business, so we knew that competition for these awards would be intense. Hundreds of clients were surveyed, and the average recommendation rate was 98.92%.”

More recently (in February 2024), KPG’s Kevin Glaser stopped by IKO to talk about why he loves being a part of the IKO ROOFPRO program. He explained, “I find IKO has a lot of tools for us to help us through the ROOFPRO program. Even just the loyalty package is fantastic!” Kevin also shared about some of his experiences working with IKO’s Dynasty shingles, saying, “I’ve been using the dynasty shingle for six years now and I just feel like the quality in the product has far surpassed the competitors in our region. I'm very personal with my business, so I like to install what I think is the most solid product that's available to us and Dynasty is what I think is.”

To learn more about KPG, Kevin and why they choose to work with IKO products, watch the full interview from February 2024!