Direct Mail for Millennials

By Hail Post.

How direct mail helps you connect with the newest generation of homeowners.

We’ve all heard the talk that millennials just aren’t prioritizing buying homes in 2018. However, data provided by Business Inside in this article says that millennials are actually “the primary reason that the homeownership rate increased over the past year.”  In fact, the homeownership rate of people under 35 jumped from 34.7 percent the previous year to 36 percent in Q4 of 2017. This means you can’t afford to ignore millennials when marketing your business. But can direct mail be an effective tool to reach them in today’s tech-world?

The answer is yes.

According to this article written by USPS, “64% of millennials would rather scan for useful information in the mail than email.” What’s more? “90% of millennials think direct mail advertising is reliable and 57% of millennials have made purchases based on direct mail offers.”  So, we know direct mail is an effective tool to marketing to millennials but you may be asking yourself – why?

This article written by IWCO Direct lists 3 reasons.

1. Direct Mail Gets Noticed – The millennial generation is constantly overloaded with social ads, making them more likely to be ignored. Or worse, ignored altogether with blocker settings in their browsing. Direct mail campaigns from ddk provide a personal touch to your prospective customers, making them less likely to be ignored.
2. Direct Mail Creates Intrigue – Millennials are big on time. They don’t want to ready long marketing emails, they want short, to-the-point marketing that entices them to give you a call. Use our direct mail programs to give your customers easy to remember, simple messaging that let’s them know why they need to use your services.
3. Direct Mail Makes Going Online Easy – Millennials are internet savvy, and often turn to websites before giving someone their business. Combine your marketing efforts by making your website clear on your ddk mail piece and sealing the deal with extra content on your website.

Don’t miss out on the untapped marketing of the millennial housing market and use direct mail as a strategy to spread your company’s messaging!

Find out more about direct mail for your business.