Expanding your roofing services to serve future markets

By Anna Lockhart.  

Looking for a way to maximize your share of the regional market? With the use of solar PV systems on the rise, now is the time to integrate it into your offerings.

Solar panel technology, which is already a preferred electricity option among modern home and building owners, is expected to increase in popularity across the U.S. market in the coming years. Thanks to the incentives of the Inflation Reduction Act (IRA), signed by President Biden in 2022, and the expansion of the solar Investment Tax Credits (ITC), the nation’s solar market is anticipated to expand exponentially in the next few years. Now, more than ever, contractors across the country should be looking for ways to capitalize on these opportunities in expanding into the solar market.  

For roofing contractors, solar is an ideal addition to existing business operations, as providing roof mounting systems for solar technologies is a necessary product and service for solar power. For the home and building owner conscious of their sustainable and economical energy output, solar power technologies are the perfect solution, and someone must be there to provide the services needed to mount the panels. Enter your metal roofing business – ready to make a sale and increase profit.  

Metal roofing, in particular, is the ideal roofing material for solar PV system usage, as metal panels are the only materials on the market with a lifespan (50+ years) that accommodates the same timespan as the lifetime (30+ years) of a solar PV system. Not only that, but metal roofing is also a popular choice for those who are environmentally and energy efficient, two characteristics shared with those who favor solar. Together, metal roofing and solar mounting services are the ideal combo to offer your customer base.  

Mark Gies, a solar expert with S-5!, emphasizes the importance of finding reputable resources and training courses on solar installation practices in order to start implementing such services into your offerings. He also offers advice on how to best approach the sales process of gaining and securing leads with customers interested in installing solar PV systems.  

To learn more about gaining a share in this up-and-coming market, check out Mark’s article!