Game-changing innovations

By Emma Peterson. 

Dive into the many ways these innovative, ground-breaking products are delivering durability, speed and safety for contractors in the field. 

You will not want to miss our upcoming August 27, 2025 ReadListenWatch (RLW)® featuring Frank Palmer and Emma Nealy from Elevate! Frank boasts over three decades of experience in the roofing industry, with experience with companies like Versico, Carlisle and SRS. Today, he is the senior vice president of sales at Amrize, making him responsible for Elevate and GenFlex. Emma is the director of sales enablement at Amrize, with previous positions in marketing at Versico and Carlisle.  

Together, this expert duo will be showcasing the latest product launches coming out of Elevate – specifically the MAX PVC membrane, the TWIN JET Y adhesive and the V-FORCE FR. The MAX PVC is specially designed to deliver industry-leading jobsite durability and puncture resistance, making it the perfect membrane to survive even the toughest conditions. As for the TWIN JET Y adhesive, this product is revolutionizing the industry by enabling faster installations through features like low-temperature application and extended coverage. Finally, the V-FORCE FR is eliminating the need for primers without sacrificing fire ratings and other performance factors. 

And while these three products all have different purposes, they have one thing in common – they were all designed for making their use in the field easier and less straining on the professionals who use them. In this webinar, Emma and Frank will dive into how the team at Elevate identifies the pain points contractors have on the job and innovate performance solutions based on those findings. They will also share details about the support offered by Elevate for contractors looking to integrate new products into their processes, such as training and warranty options.  

Make sure to register for this RLW, happening on August 27, 2025 at 11:00 a.m. PT and learn all about the innovations coming out of Elevate!