Get the referral (GTR) teams up with Owens Corning Roofing to offer customized referral app

Technology and relationships come together to help grow contractors’ businesses

Owens Corning is teaming up with Business Solutions partner Get the Referral (GTR) to offer a customized referral app including exclusive resources for Owens Corning Roofing Contractor Network (OCCN) members. The fully branded GTR app features content resources designed to help contractors educate, enlighten and engage existing customers while nurturing new business through the power of referrals.

Contractors have long valued referrals as a way to manage their reputation and build trust. However, asking for reviews can feel awkward and the process of managing a referral program can be time consuming. The GTR app provides an efficient and automated means of generating reviews, tracking and rewarding referral sources and spotlighting contractors’ projects. The custom-branded GTR application comes pre-loaded with resources that can help contractors differentiate their business. Resources include design and inspire design boards, Owens Corning Roofing warranty registration and roofing guides, an Owens Corning shingle selector tool, and more.

Contractors can use the app to generate rewards for referrals, including a streamlined referral payment function. The app also includes access to the Destination Motivation Travel Voucher Program. According to Owens Corning Training and Development Leader Jon Gardner, GTR is designed to support contractors’ sales teams in asking for referrals. “Data from Dale Carnegie shows that 91% of customers say they would be willing to send a referral, so this tool provides a natural way for the salesperson to make the ask,” said Gardner. “It also makes it easy for contractors and customers alike to share images of their beautiful home improvement projects.”

Contractor feedback validates Gardner’s enthusiasm for the tool. Kristi Crisp, COO of Kingdom Roofing Systems, said, “GTR has been a game changer. We use the app to keep our customers informed on the progress of their remodel while making it easy for them to share their experiences with others. For our staff, it has made referrals a breeze. GTR gives them a tool in their pocket to send leads to the home office and makes it easy to ensure we get all the information we need before we set the appointment.”

Jamey Vumback, CEO and founder of GTR, recently highlighted the increasing value of referrals in light of upcoming changes to consent and TCPA rules that are driving lead cost higher. “As referrals are the lowest-cost leads with the highest conversion rates, we are thrilled about our new partnership with Owens Corning Roofing and announce that OCCN members are eligible for up to 20% off the regular price of GTR Pro-Lite, Pro, or Premium options, as well as additional sales seat and advocate packages including company branded app, project tracking review portal, and integration,” said Jamey.

Contractors can learn more and book a demo here.