How a Video Can Build Your Business

By Liza Barth, GAF.

The building industry is a crowded, competitive field. So, how can a roofing company stand out and make their mark? By becoming a video star!

This video was created for GAF Master Elite^® Contractor, Elite Roofing & Remodel based in Washington State. The video uses a drone and time lapse to show the roofing process and the crew hard at work from start to finish on a residential job.

Philip Cady, vice president at Elite, said he had once talked about creating a video, but this opportunity dropped in his lap. His GAF sales rep’s nephew lives in the area and they hired his production companyto create the video.

A promotional video is a great tool to help differentiate your business and market yourself in a new medium. Videos can be easily shared and added to a corporate website. Once a video is created, add it to YouTube and tag it with targeted keywords like “Roofing Contractor in [your location] to help people find it when they are searching for a contractor. This video was placed in Vimeo, another video sharing website, but it is promotable on social media and other platforms. Cady says he will play the video on his iPad or laptop when he meets with a prospective client.

If you’re interested in creating a promotional video, any video production company can do the job, but it may be expensive to produce. To save on costs, approach a local college and see if their media students would want to take on the project. It’s good for their portfolio and they may even get course credit.

About GAF
Founded in 1886, GAF, a Standard Industries company, is the leading roofing and waterproofing manufacturer in North America. The company’s success is driven by a belief that nothing matters like a roof designed, manufactured and installed to protect what matters most. For more information about GAF, visit www.gaf.com.

Source: GAF