How Can You Attract Workers?

By Lauren White, RCS Editor. 

Learn different ways you can approach workforce recruitment and how to use branding to help attract workers. 

In order to help contractors recruit, engage, onboard and train entry-level and transitioning employees, the National Roofing Contractors Assocation (NRCA) is hosting a special webinar series in 2022 called Workforce Wednesday. On April 27, 2022, join Heidi J. Ellsworth, RoofersCoffeeShop® president, for Workforce Wednesday to learn more about ways you can attract workers. 

This hour-long presentation starts at 11 a.m. CT and is free for NRCA members! For anyone else – architects, engineers, consultants and nonmembers – the price is $55. 

During the webinar, Heidi will be discussing significant challenges that are affecting the industry. She will also share how contractors can approach workforce recruitment – something that the industry continues to struggle with.  As an integral stakeholder in the roofing industry, Heidi has invaluable information to share regarding how to use branding to help attract workers. 

This free NRCA membership benefit is one you definitely want to take advantage of! The webinar is a great way to stay up-to-date with industry issues that may be affecting your business.  

Register now for this special webinar to learn ways you can attract workers! 

Learn more about NRCA in their RoofersCoffeeShop Directory or visit www.nrca.net. 

About Heidi 

Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies.  

She is currently a partner with RoofersCoffeeShop and owner of HJE Consulting. Working with both RoofersCoffeeShop and HJE Consulting, she focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.  

Ellsworth consistently writes for RoofersCoffeeShop and is a contributor to Professional Roofing, Florida Roofing Magazine, Carolinas Contact and Western Roofing, Siding & Insulation Magazine. She currently consults with the Roofing Alliance while serving on the board of Western States Roofing Contractors Association and Roofing Contractors Association of Washington. She is a founder and still very active with both Roofing Technology Think Tank (RT3) and National Women in Roofing (NWIR). 

About NRCA 

NRCA is one of the construction industry's most respected trade associations and the voice and leading authority in the roofing industry for information, education, technology and advocacy. It represents all segments of the roofing industry, including contractors; manufacturers; distributors; architects; consultants; engineers; building owners; and city, state and government agencies. NRCA's mission is to inform and assist the roofing industry, act as its principal advocate and help members in serving their customers. NRCA continually strives to enhance every aspect of the roofing industry.