How Offering Homeowner Financing Can Benefit Your Business

Information Provided By GreenSky with TAMKO 

Providing financing options can help you earn more customers and grow your business. 

A roof should offer the highest possible standard of protection, longevity and tranquility for those who reside underneath it. TAMKO contractors understand that a homeowner shouldn’t have to settle for anything less. This is why helping customers choose their shingles is one of the most important services you can offer.  

Once you’ve helped the property owner select the right products for the roof, the next step is to make the project affordable. The perfect solution is useless if your customer can’t afford it. That’s where financing options come in. Offering financing to every potential customer can be a key factor in growing your business and creating satisfied customers. 

That’s why TAMKO teamed up with GreenSky. With its mobile application, merchant portal and fast, paperless application process, the GreenSky® Program helps make it easy to include affordable payment options in your standard sales process. TAMKO Certified Contractors have access to special programs and rate options through their membership in The TAMKO Edge® contractor loyalty program.  

In a season of economic uncertainty, offering financing services can make the difference between closing a deal or not. And can help differentiate your business from others in the market by offering property owners an enhanced customer experience.  

Some key suggestions to keep in mind: 

Never assume. In relation to your sales process, it is important that you do not assume that your customer does not need or want financing. Even customers who have cash may wish to use payment options to keep their cash for other purposes or increase the scope of their project to better meet their needs. 

Provide payment options. Make financing options part of your overall service. Include it in your marketing materials and on your website. Mention financing early and throughout the project process. For example, the call to confirm an appointment is a great first opportunity to discuss potential financing options, if there is any interest. 

Address financing as part of every sale. Use a “Good, Better, Best” sales presentation that includes payment options. The GreenSky Mobile App makes it easier by enabling you to present various price points and financing options. 

Sell the payment option, not the price. A roof is an important, long-term investment, not an impulse buy. Affordable payment options help each customer make the best choice to maximize the look, level of protection and value of their home. 

The Resource Center on the GreenSky website offers tips and suggestions on how to use financing as a tool to increase sales and create delighted customers. Here are a few links to get you started. 

• 5 Ways to use Payment Options to Increase sales. Just a quick overview of how to get the most from the GreenSky Program. It includes some of the tips mentioned above. 

• Why Offering Financing Helps Increase Sales. A short video with some good suggestions for using various features offered by the GreenSky Program. 

• The Basics of Financing | 2 Types of Buyers. A home improvement financing expert discusses the two types of buyers and how you can help them afford their dream project with financing options from GreenSky. 

Learn more about TAMKO in their RoofersCoffeeShop® Directory or visit tamko.com. 

The products or services offered by GreenSky are not the products or services of TAMKO, nor is TAMKO a party to any relationship and/or agreement between GreenSky and a TAMKO Certified Contractor or homeowner.  Further TAMKO the information provided in this article is not intended as, and shall not be understood or construed as, financial advice. 

Original article source: TAMKO