How to Adopt Successful Digital Marketing Strategies

By Anna Lockhart.  

LMH Agency co-founder and CEO, Danny Braught, discusses digital marketing in the roofing industry and the first steps to building a digital presence. 

The RoofersCoffeeShop® team met up with Danny Braught from LMH Agency at the 2023 International Roofing Expo (IRE) to discuss how the roofing industry can adopt winning digital marketing strategies to make waves in their local communities and generate high-quality leads. 

LMH Agency is a digital marketing agency that works closely with home services businesses by providing localized digital marketing frameworks curated for each business’s needs and target audience.  

From building websites and focusing in on search engine optimization (SEO) to creating paid advertisements, they’re here to help companies generate more revenue through building comprehensive digital marketing plans designed to help their clients succeed in an increasingly digital age!  

Danny provided advice on how roofing companies can get started with marketing, and the first step is getting your Google Business Profile optimized and an SEO-optimized website up and running. The goal is to have visibility on both Google and Apple maps so your nearby potential customers can put a face to a name.  

“If you're just very starting out, get something up there because it's a way that people use to make sure that you're a real company, that you're a practicing business. With great reviews, you can also build your brand reputation online! So, making sure that you have a good digital presence is very integral.” Danny says. 

Another bit of advice Danny had for businesses is to make sure that, once they have a website, to include clear call to actions (CTA), such as contact information or a link to contact forms. Getting in contact with the company is usually a website visitor's main reason for looking them up, so having that information readily available for them to see is very important!  

Watch the whole interview on the RCS YouTube Channel to hear Danny discuss easy ways businesses can boost their digital presence.