How to Build Your Business With Home Renovation Referrals

By Equipter. 

Get the do’s and don’ts for earning more home renovation referrals that will expand your business. 

If you’re in the home renovation business, you understand how important referrals are for growing your company. Having happy customers is crucial for your company 

Why?  

When homeowners spread the word that you are trustworthy and reputable, their friends will seek you out for their next renovation project. Here are some do’s and don’ts for getting more of these beneficial referrals: 

Do invest in renovation equipment that helps you work smarter. 

Homeowners love contractors with processes that get the job done quickly, cleanly and effectively. Equipment like the Equipter RB4000 raisable, drivable container or the CR8400 compact mobile crane streamline work, keep job sites cleaner and reduce the risk of property damage. These are just three factors homeowners notice and appreciate. 

Don't forget to ask for referrals. 

You can’t wish referrals into existence. Just like you, customers lead busy lives. Sometimes they need a nudge to send family, friends or neighbors your way. Whether you implement a formal referral program or simply print a referral request on invoices and other materials, make “the ask” a regular part of how you do business. 

Do ask for online reviews, too. 

Consumers increasingly turn to reviews on sites from Facebook to Yelp to Angi when it’s time to renovate their homes. Ask for client reviews as a regular part of routine project wrap-up. Consider including links on emails that connect to your renovation company's profile on relevant review websites to make it easier for happy customers to leave you glowing reviews. 

Don’t forget to work the neighborhood. 

Yes, working nearby properties when you’re on a job is direct selling, but it’s also a way to generate referrals. As neighbors, they’re in a good position to observe how your crew is handling the job site efficiently and professionally. Better yet, they may be hearing about your quality work directly from your customer. Even if the neighbors aren't ready for renovation work, they may be more likely to refer you to others, so make the most of going around the neighborhood with door hangers or brochures. 

Do offer freebies during or after the project. 

Another way to stay top-of-mind and deliver referral-encouraging service is to deliver value-boosting freebies. Perhaps you can offer a free upgrade on decorative shutter hardware. Maybe deliver value several months after a project is completed by offering free touch-up work, such as taking care of chipped paint. 

Don’t forget to say “thank you.” 

From fruit baskets to restaurant gift cards, a gesture of gratitude can go a long way toward helping your renovation contracting business stay sticky in the homeowner's mind. Boost the positive callback factor by giving branded items, like a travel mug with your logo. 

Actively working on earning home renovation referrals is a wise way to generate business in an increasingly competitive environment. Put these do’s and don’ts to work for you as you continue to improve your company's marketing strategy. 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.equipter.com. 

Original article source: Equipter