IKO Featured Podcasts on RoofersCoffeeShop®

By Colin Sheehan, RCS Reporter.

Learn from a global leader in the roofing industry about marketing strategies, business building tools and more!

From video marketing strategies to the importance of employee retention, IKO's featured podcasts on RoofersCoffeeShop continue to be must-listens for contractors interested in upping the performance of their businesses.

The IKO podcast playlist includes:

1. Roofing Systems that are Challenging the Weather

Sit down with Jack Gottesman of IKO and Mark Zehnal of IBHS as they discuss the Insurance Institute for Business and Home Safety’s (IBHS) FORTIFIED Home™ program that is improving property resilience to natural disasters on a local, regional and national level. Learn how FORTIFIED and IKO are working to together to create some of the strongest roofing systems to date that challenge extreme weather.

2. Video Marketing and Selling Performance

Jack Gottesman visits Heidi J. Ellsworth and the Coffee Shop again for this informational podcast about video marketing and selling. Jack is the marketing services manager for IKO and teaches contractors how to continue selling with video during this time of social distancing. Jack also shares his process for selecting products that fit with the customer’s region and finding the perfect color that will make any homeowner happy.

3. IKO ROOFPRO®

All professional roofing contractors recognize that adopting innovative business building tools are necessary for prolonged success. Nicole Gray, Loyalty Program Manager at IKO, talks about the popular IKO ROOFPRO® program and what it offers to contractors. With this program, contractors can grow their business’ sales, increase profitability and gain extra support by joining the ROOFPRO® program.

4. IKO Integrity: Yesterday, Today and Tomorrow

After 23 years in the industry, Carol Perkins of IKO joins Heidi to reflect on her career and share some of the knowledge she has gained over the years. On this Roofing Road Trips podcast, Carol looks back at how she got her start in the roofing industry after receiving a recommendation for it from a favorite professor. Carol is now a mentor for her employees and believes strongly that employee retention is key to a business’ success. Learn how she has been able to build integrity within her team and how she kept them around from the long-term.

Gain more valuable information from these IKO representatives and listen to the IKO podcasts today!

Learn more about IKO in their RoofersCoffeeShop® Directory or visit www.iko.com.