Industry leaders review the state of the 2025 reroofing market

By Emma Peterson. 

What the 2025 Q4 Market Index Survey can tell us about uncertainty and opportunity in the roofing industry.  

Hindsight is 20/20, so now that we're three months into the new year, we wanted to take a moment to look back at 2025. To do this, Heidi J. Ellsworth sat down with McKay Daniels, CEO at the National Roofing Contractors Association (NRCA), and Brian Pallasch, executive vice president and CEO of the International Institute of Building Enclosure Consultants (IIBEC), for a Roofing Road Trips® all about the 2025 Q4 Market Index Survey for Reroofing.  

Hosted by a coalition of industry trade associations and companies, including RoofersCoffeeShop® and the Polyisocyanurate Insulation Manufacturers Association (PIMA), this survey offers a quarterly look at the roofing industry’s business conditions. In the last survey of 2025, about 75% of respondents were roofing contractors and the remaining 25% were building enclosure consultants. Overall, their responses showed some hesitation and uncertainty that, for some, became a defining characteristic of 2025. Brian explained, “I don't want to put too much on it. But it appeared that there was a little bit of a slowdown in customer inquiries...Additionally, they reported that project backlog had fallen a little bit over the course of the last year. All of this indicates that the market was uncertain.” 

It is important to note that this uncertainty does not mean there weren’t areas of the industry that experienced a positive end to 2025. McKay explained, “You have to remember that roofing is not monolithic. For example, public work has slowed down, but data centers or very technical manufacturing facilities are in huge demand. And the folks working in that lane are as busy as they've ever been.”  

With all this in mind, the 2025 Q4 Market Index Survey for Reroofing tells a specific story about uncertainty, hesitancy and endurance. McKay explained, “We’ve been dealing with uncertain economies and world events for six years or more. And I think some of the slowdown we saw in the survey comes from contractors taking a pause to evaluate where they’re and look at reinvesting in training that allows them to get into some of those busy lanes and build a sustainable cadence that can survive that uncertainty.” 

Listen to the episode or Watch the recording to hear more of Daniel and McKay’s insights on the 2025 Q4 Market Index Survey for Reroofing. Do you want to help build a better understanding of the state of the industry? Make sure to participate in the first survey of 2026, which will open in April!