Instant estimates close deals faster

By Jenny Yu. 

Renoworks Pro helps contractors present design options and pricing in one seamless experience. 

In this episode of Roofing Road Trips®, Karen Edwards spoke with Jenni McMorran of Renoworks to discuss how Renoworks Pro’s Instant Estimator is helping contractors present designs and pricing together to streamline the sales process and improve closing rates.  

Within the platform, contractors can generate a design report that showcases multiple product and color options alongside pricing tiers. “In the visualizer, it has a design report which allows the contractor to create different versions of that design,” Jenni explained. “Within that design report, they can now have a design with a ‘good’ price, a design with a ‘better’ price and a design with the ‘best’ price.” The report can be emailed, printed or shared digitally, allowing for quick and easy proposals.  

Alongside the convenience and flexibility these reports offer, accuracy has been a key focus in the design of the tool. Powered by Eagleview data, the tool delivers measurements that Jenni said are highly reliable. “From our internal testing, we found it’s no more than 3 to 5% off, so around 95% accurate,” she said, noting contractors can also pull a more detailed measurement report within the platform if needed. 

Designed to integrate into any contractor’s existing workflow, the instant estimate is generated in less than a minute, helping contractors close deals in one call. “You can show the design, talk through the materials and give that price all in that same visit,” Jenni said. For contractors that use a two-call close, the instant estimator can help build trust and confidence. “It can help set expectations early, so instead of the homeowner sitting in suspense, they get a realistic sense of what things might cost. That way, the final quote isn't a shock. It's a continuation of that conversation.” 

Looking ahead, Renoworks plans to expand its reach beyond the roof. “We’re working on expanding the feature to cover the entire exterior of the home,” Jenni shared. “Our goal is to give contractors a way to price out the full renovation project in real time while they’re sitting with the homeowner.” 

Read the first article in this series and Listen to the podcast to learn more about Renoworks Pro’s Instant Estimator.