Internet killed door-to-door salesmen

By Dani Sheehan. 

For roofing contractors looking to stay competitive in a rapidly changing market, incorporating Instant Roofer’s free, roofing cost calculator embed into their sales and marketing strategy is essential. 

If video killed the radio star, then internet killed the door-to-door salesman. The way consumers access information has drastically changed, especially when it comes to significant purchases like roof replacements and home renovations. If you aren’t adapting to these changes, you’re at risk of falling behind. Instant Roofer is leading the charge in making this transition seamless, revolutionizing how both contractors and homeowners approach roofing sales. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jeff Berzolla, founder of Instant Roofer, to discuss how instant quotes are simplifying the buying process. 

Jeff highlighted the significant evolution of the roofing industry over the past 30 years. It used to be that a Yellow Pages ad was essential to receiving calls from prospective customers, but now, you need an active online presence with SEO-driven websites and clever social media posts. With many younger generations owning homes, online roof purchasing is no longer just a possibility, it’s inevitable. 

“[If you look at this evolution], it's very clear from the business standpoint that we will be taking online orders for roofs. It's a certainty, as far as I'm concerned,” Jeff explained. “Over 50% of every roofing contractor's website I've ever looked at, and I've looked at hundreds of them, over half of the traffic is on a mobile device.” This shift is being driven by changing consumer expectations. With the advent of online shopping and two-day shipping, homeowners prefer the convenience of researching and purchasing services online. They’re less inclined to fill out contact forms or sit through in-person sales pitches at their kitchen tables. Instead, they want real-time information at their fingertips. 

Instant Roofer’s platform outpaces most competitors, offering homeowners instant estimates and measurements to streamline the decision-making process. As Jeff explained, “Consumers are scrolling through the internet ... They want real information rapidly, and the internet continues to show us that the digital world consumes the physical world.” 

Contractors can embed Instant Roofer’s free roofing calculator on their website and streamline the buying process. By providing accurate information upfront, homeowners enter the conversation with a clear understanding of costs and options. This allows contractors less time closing the sale and more time building meaningful relationships with their clients. 

Read the transcript or Listen to the podcast to learn more about how Instant Roofer’s innovative platform is reshaping lead generation and sales strategies for contractors while making the buying process simpler and more transparent than ever before for homeowners.