Key Steps for a Successful Tradeshow

RCS Influencer Trent Cotney says that virtual and in-person tradeshows are a great way for any company to get involved in the industry.  

There are many key components that make for a successful show, such as planning your schedule in advance, engaging with people you meet at the show, and following up with connections.  

Tradeshows can be hectic since there are so many events packed in a short time frame. Without planning your schedule in advance, you may miss seeing exhibitors you really wanted to connect with or seminars that would have benefited you or your company. Prior to the show, make sure to look at list of exhibitors and see who piques your interest. Give yourself ample time to talk to exhibitors; once we return to in-person, you’ll be running into many familiar faces that you may want to catch up with. For virtual shows, make sure you dedicate the time you would as if it were in-person. Also plan to attend the various events that come with a tradeshow, from the networking socials to the expo floor demonstrations. 

Whether you have a booth or not, engage with the people you meet at the show. These tradeshows are geared towards a specific sector of the industry so you already share a common interest. It’s a great opportunity to potentially meet a valuable connection. Tradeshows can be a blur, but don’t let those connections go to waste. Follow up with an email and by the time the next show rolls around, they’ll become a familiar face. 

Overall, the most important things to remember when attending a trade show are planning as far in advance as you can, make sure you dedicate the time and space to explore different facets of the show, and follow up with the connections you make! 

Trent Cotney  is the founder of  Cotney Construction Law, a law firm that specializes in roofing and construction law.  See his full bio here. 

Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.