Lunch & Learn — The Benefits of Restoration

By Cass Jacoby, RCS Reporter.  

To restore or replace? Learn how to make the best call for the roof with this expert crash course in restoration from the national technical manager of ICP Roofing and Waterproofing Division. 

Are you ready to snack on some tasty educational tidbits? Good news! The latest Lunch & Learn is here! The new educational series from RoofersCoffeeShop® is designed to bring learning opportunities to the roofing industry, in a quick video you can finish over a lunch break. No matter your role in the company, this series is for you! So, grab some office mates and your sandwich from the fridge, and get ready to nourish more than just your stomach this lunch break. 

Episode 3 of our Lunch & Learn, series features Johnny Walker, the national technical manager of ICP Roofing and Waterproofing Division. He discusses restoration versus reroofing low-slope roofs with RCS President Heidi J. Ellsworth. 

Johnny Walker has years of experience on all sides of the industry, he has been a facility manager, a contractor, a manufacturer's rep, in sales, and now serves as the national technical manager for  ICP’s Roofing and Waterproofing Division. “I have a lot of experience,” Johnny tells Heidi. “I've been on every aspect of it.” 

This Lunch & Learn will go over three main learning objectives: 

1 - Understanding roof restoration.  

2 – Understanding and identifying good candidates for restoration.  

3 – Benefits of restoration to building owners, facility managers and to the roofing contractors. 

“All too often, when people think of roof restoration, they think of coatings. Well, that's just one aspect of it,” explains Johnny. “When we think of restoring a roof, what we're actually talking about is taking a roof that hasn't reached the end of its life, still has some usable life left, and prolonging its life through a thorough restoration.” 

Restoration is an incredibly important topic at the moment. As the industry looks for greener, more economic solutions to roofing issues, restoration more clearly becomes the next step in elevating the trade. With more and more roofers looking to prolong the roof’s life rather than tear it off prematurely, this Lunch & Learn is as timely as ever.  

Johnny reviews the processes of restoration and how to assess if a roof is a viable candidate. He further elaborates on how these processes benefit the contractor and the building owner. He suggests restoration as a great solution to the labor shortage, as the job requires much less labor while possibly offering higher profitability. In the span of 15 minutes, you’ll learn everything you need to know about roof restoration. 

Download the Learning Guide to kickstart the discussion about how you can bring more roof restorations into your business and how it will work with your customers. 

So grab your lunch and watch the newest Lunch & Learn! Be sure to take a photo of your team enjoying this Lunch & Learn and submit your photo or email it to us and you could win a pizza lunch on us! 

Check out the Lunch & Learn today!