Market Intelligence and Financing in the Palm of Your Hand

By Adam Cabrera. 

The platform offers robust market intelligence tools, allowing contractors to personalize sales strategies for individual homeowners. 

In a recent episode of Roofing Road Trips®, host Heidi Ellsworth sat down with Robert Gaspard, the vice president of operations for ProFund. ProFund, a pioneering software service platform, is reshaping how contractors in the roofing industry connect with homeowners and understand their buying habits. 

Robert emphasized the significance of ProFund's offering, explaining how their unique platform strengthens contractors' relationships with homeowners. One key feature is the software's market intelligence capability. "ProFund, we're a software as a service. We were really built for contractors to help them understand their customers buying habits and styles, as well as help the contractors engage their homeowners really on a deeper level," Robert said.  

With access to thousands of data points, ProFund allows contractors to create detailed buyer personas, develop an upsell score and generate comprehensive property reports for potential roofing projects. Such robust data supports contractors in lead validation, enabling them to personalize their sales strategies to specific homeowners. 

For homeowners, ProFund is also helpful. The platform offers a one-click financing option, connecting homeowners with nearly 20 lenders. This seamless system simplifies the homeowners' decision-making process, enabling them to choose the roofing proposal that best fits their budget. 

An exciting partnership between ProFund and SRS Distribution further amplifies its utility in the industry. With SRS as a sponsoring supplier, its customers can readily access ProFund's offerings.  

Feedback from contractors who've utilized ProFund is overwhelmingly positive, citing benefits such as enhanced efficiency, increased closing rates and the invaluable tool of assisting homeowners in managing their deductibles. 

Read the transcript or Listen to the Roofing Road Trips episode to learn more about Profund and what they can do for your sales team.