Master Your Marketing Skills by Attending This Panel!

By Evelyn Witterholt. 

Learn how you can market your company successfully at this upcoming panel at the RCAW Tradeshow. 

Tradeshows are one of the best ways to gain valuable insight into running a successful business. Not only are they a great way to network with other businesses, but they also have educational seminars and panels that you will always get something out of. That’s why we encourage you to attend the “How to Market Your Company More Efficiently” panel at the Roofing Contractors Association of Washington (RCAW) Pacific NW Regional Tradeshow at the Tulalip Casino & Resort in Tulalip, Washington, January 20, 2023. 

This informative panel will take place from 8:00-9:00 a.m. and will cover a wide variety of marketing strategies from old-school direct mailers to sleek, up-to-date websites. You’ll learn the ins and outs of successful company marketing and what areas you should be putting your time and money into. By the end of the panel, you’ll have a better idea of how to build your brand’s reputation and boost your business. 

The panel will be moderated by RoofersCoffeeShop® (RCS) President, Heidi J. Ellsworth. Heidi has years of marketing experience under her belt through her work with RCS and HJE Consulting Group. Other panelists include: 

• Michelle Miller – Michelle is president of Creativate and has over ten years of experience in marketing specifically for the roofing industry. Her company specializes in business to business (B2B) marketing and her clients include IB Roof Systems and Single Ply Roofing Industry (SPRI). 

• Sarah Allen – Sarah is a partner account manager at Ruby, a live receptionist and chat specialist company. Through her work there, Sarah understands what it takes to create a positive experience for customers that in turn, helps businesses grow their brand. 

• Megan Ellsworth – Megan is the multimedia producer of RCS and has been involved in the world of roofing marketing since their childhood. They produce all our quality podcasts, webinars and live interviews for the Coffee Shop sites. 

We hope to see you at the panel! 

Become an RCAW member today and register for the upcoming tradeshow! 

Learn more about RCAW in their RoofersCoffeeShop® Directory or visit www.rcaw.com. 

About Evelyn  

Evelyn works as a writer for RoofersCoffeeShop, MetalCoffeeShop and AskARoofer. When she isn’t writing about roofing, she’s either at the gym lifting weights or curled up on the couch watching a movie.