Owens Corning and Roof Scout introduce Scout, an exclusive virtual sales agent for homeowners and roofing contractors

Scout educates homeowners on the Owens Corning® Total Protection Roofing System® while walking them through the product selection process in an interactive presentation.

Owens Corning and Roof Scout, Inc. are introducing Scout, the roofing industry’s first virtual sales agent tailored to homeowners’ buying personas and contractors’ businesses. Bridging the gap between advanced e-commerce technology and human interaction, Scout educates homeowners on the Owens Corning® Total Protection Roofing System® while walking them through the product selection process in an interactive presentation. 

• Transparency by design: Offering convenience to meet the desires of modern shoppers, Scout guides homeowners through the roof buying process. Homeowners can access Scout 24/7 and participate in an interactive shopping experience tailored to their buying persona. Homeowners are guided through the roof selection process in a high-resolution imagery and conversational context.  
• Educating the homeowner: Scout educates homeowners on how the products and benefits of Owens Corning® Total Protection Roofing System® work together to protect their home and add curb appeal. For example, Scout explains how underlayments help keep out moisture, shows a variety of shingle color options to help boost curb appeal while defending against the elements and illustrates how proper ventilation helps a roof breathe. The presentation is designed to move seamlessly from education through quote generation to sales contract and even financing.
• Interactivity and real-time data: Scout reviews a variety of shingle color choices and explains available upgrades, allowing homeowners to engage in the presentation. The technology then syncs to provided roofing measurements and automatically applies contractors’ product offerings to calculate customized pricing based on real-time data. The result is a comprehensive proposal optimized to speed the sales cycle from lead to signed contract. 
• Empowering and enhancing the sales team: Scout can be deployed to empower and enhance the contractor’s sales team as a digital foot soldier in canvassing or storm outreach efforts. An integrated digital leaderboard brings a gamification element to foster friendly competition among the sales team. 

“Scout is designed to help contractors scale without adding headcount,” says Jon Gardner, senior leader of strategic partnerships & learning and development at Owens Corning. Remarking on how contractors’ teams are embracing the technology, Roof Scout CEO Joshua Adams added, “Roof Scout takes what can be a complex buying process and simplifies it for both contractors and homeowners. It’s about empowering the sales team and enhancing the sales process.” 

Scout is available exclusively to Owens Corning Contractor Network (OCCN) members. Learn more and experience a demo.