Preparing contractors for hail with smarter roofing systems

By Jesse Sanchez. 

This upcoming webinar explores insights to helphow contractors can strengthen their roofing performance and business strategy in hail-prone markets. 

In an upcoming Read Listen Watch® (RLW) on April 29, 2026, at 11 a.m. PT/2 p.m. ET, Megan Ellsworth meets with Brian Dunn, Jon Abernathy and Clayton Putman of TAMKO® to explore how contractors can better protect homes and strengthen their business in hail-prone markets using advanced solutions like HailGuard™ shingles. 

As hail events continue to challenge residential roofing performance, contractors are navigating increasing pressure to deliver durable systems while helping homeowners understand long-term value. This webinar addresses that need directly, focusing on how contractors can move beyond reactive repairs and begin positioning themselves as partners in storm preparedness. With insurance trends evolving and homeowner expectations rising, having a clear strategy is becoming essential to sustained success. 

TAMKO brings a strong foundation to this conversation, combining product innovation with ongoing research into impact resistance and real-world performance. Their work around technologies like ImpactCore™ and advanced testing methods reflects a broader commitment to improving how asphalt roofing systems perform under stress, particularly in hail-prone environments. 

Contractors attending the session will gain practical insights into how hail impacts roofing systems, what UL 2218 Class 4 ratings mean in application and how testing beyond standard benchmarks translates into performance in the field. The discussion will also explore how to communicate these benefits to homeowners, helping them better understand the financial and structural importance of long-term roof protection. 

For contractors looking to stay competitive, strengthen customer trust and deliver more resilient roofing systems, this is a conversation worth attending. 

Join Megan Ellsworth, Brian Dunn, Jon Abernathy and Clayton Putman from TAMKO on April 29, 2026, to learn more about preparing for hail in residential roofing. 

Register for this RLW and start applying strategies that support long-term performance and proactive storm protection!