Put Your Finger on the Pulse

By Colin Sheehan, RCS Reporter. 

From a shortage in skilled labor to new technologies, this Tremco Talks webinar provides everything you need to know about current trends in roofing.  

As we enter the summer season, contractors, manufacturers and all other industry professionals would have a hard time finding a more resourceful – and free – on-demand webinar than the Tremco Talks episode: 2021 Trends, Challenges and Opportunities, presented by Heidi J. Ellsworth.  

This webinar provides information on: 

• Construction spending 

• Current commercial construction pulse 

• Need for skilled labor  

• Residential versus nonresidential labor  

• COVID-19's impact on the industry 

• Application technology  

• Performance roofing products 

• Solar  

• And much, much more!  

Residential and commercial roofing 

The webinar goes into the factors influencing commercial and residential roofing, including a forecast of a 0.6% fall in commercial roofing demand in the US as well as an oversupply of commercial properties as more businesses close due to the COVID-19 pandemic. Residentially, the webinar will touch on the predicted 0.7% rise in residential roofing and the financial trend that sees homeowners increasing their property value.  

Diversity in the industry 

On the other side of the longstanding nationwide labor shortage is a need for diversity in roofing and construction. Learn what steps you can take to open your doors to women, people of color and others who can bring unparalleled workmanship and skill into your company. 

Watch the entire webinar on demand and start the summer season right with the knowledge you need to succeed.  

Learn more about Tremco in their RoofersCoffeeShop® Directory or visit www.tremcoroofing.com.  

About Heidi J. Ellsworth 

Since 1993, Heidi J. Ellsworth has built an impressive career in the roofing industry, working within companies such as Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting. Heidi is also the founder of National Women in Roofing (NWiR) and a founder of Roofing Technology Think Tank (RT3). She is a part author of two books, Sales and Marketing for Roofing Contractors and Building a Marketing Plan for Roofing Contractors, which she wrote in conjunction with friend and longtime roofing business colleague, Karen Edwards. Heidi is a contributor to Professional Roofing, Florida Roofing Magazine, Roofing Magazine and Western Roofing, Siding & Insulation Magazine. She consults with the National Roofing Contractors Association (NRCA) and the Roofing Alliance and serves on the boards of Western States Roofing Contractors Association (WSRCA) and METALCON Advisory Council.  

Throughout her career, Heidi has focused on marketing, sales success and content development for companies and associations within the roofing industry. Since her start in the industry over 27 years ago, she has continued to provide progressive solutions to the roofing industry’s largest challenges, all while building strong relationships and creating scenarios for mutual business profitability and success.