Racing toward roofing excellence

By Dani Sheehan.

Rackley Roofing wins both on the roof and the racetrack!

In any business, you have to move fast, stay focused and build the best possible team to stay ahead. It’s no wonder that Curtis Sutton, president of Rackley Roofing, sees a natural connection between roofing and racing. After all, winning in either world isn’t about flashy moves or luck. It’s about preparation, precision and values that don’t waver under pressure.

Curtis first caught the racing bug years ago while sponsoring a NASCAR truck and late model team. What started as a passion project turned into something much bigger with the launch of Rackley W.A.R., a professional racing team co-founded by Curtis and longtime racer Willie Allen. Today, the team competes full-time in NASCAR’s Craftsman Truck Series – with Curtis’ son Dawson behind the wheel – and it’s bringing Rackley’s name, values and high-performance mindset to a whole new audience.

“Racing isn’t just marketing for us – it's part of our culture,” Curtis shares. “It’s about building a team, putting in the work and pushing yourself to be better every single day. That’s the same philosophy we bring to roofing.”

Building a culture of excellence

At first glance, roofing and racing might seem worlds apart. But dig deeper, and the overlap is clear.

In NASCAR, races are won by teams who understand that every small detail matters – the right tire change at the right second, the perfect communication between driver and crew chief, the discipline to stick to the plan when everything’s on the line.

Roofing isn’t much different. Success comes from assembling a great crew, investing in training, refining your processes and delivering on your promises day after day. Whether it’s a roof or a race car, quality and teamwork make all the difference.

That’s why Rackley Roofing’s involvement with Rackley W.A.R. isn’t just about brand exposure – it's about living out the values that make them great at what they do.

Values that cross the finish line

Rackley W.A.R. is its own powerhouse, competing at the highest levels of racing while staying true to six core values that fuel their success:

1. Be humble: Operate as a team and listen to clients and teammates alike.
2. Be hungry: Keep pushing for growth instead of resting on past success.
3. Be smart: Communicate effectively and treat challenges as opportunities.
4. Be innovative: Embrace new technology and ideas to work smarter and faster.
5. Be customer-focused: Keep the customer at the center of everything.
6. Be accountable: Do what you say you’re going to do – every time.

These values are the real engine behind everything Rackley W.A.R. and Rackley Roofing do. And if you’re a contractor looking to improve your stats and grow your business, they’re the perfect blueprint to follow.

Stay hungry, stay humble, stay connected

Roofing may not have pit stops or checkered flags, but it demands the same drive to improve, the same loyalty to your team and the same accountability to your customers.

Want to build your network like Rackley Roofing?

Think outside the roof.

Join a community built just for roofing contractors like you. The R-Club is where the industry meets – a place to find the resources you need, connect with other professionals and unlock special perks like training, networking, discounts and more.  

Ready to take your business and your network to the next level? Join the R-Club today!