Retaining Good Employees Starts by Recruiting Them

RCS Influencers Ashley and Seth Pietsch say that when your company cultivates a good culture, you will recruit quality employees.

Culture plays a huge role in recruitment and retainment of employees. Not only does it put the identity of a business on full display, but it helps establish expectations, as well. At the end of the day, it can make employees and/or potential recruits either advocates or critics which, in turn, impacts the performance of the business.

At Integrity, we are very intentional about creating a healthy culture. We have purposely built it around our core values, which are: Work Hard, Play Hard, Grow and Give Back. By keeping our core values at the forefront of everything we do, we have built an office environment that keeps our team engaged and consistently growing.

Our team understands the importance of hard work and knows there will be times when we have to put in some extra hours. But we balance that hard work by taking time to celebrate our accomplishments and by having fun along the way. We are constantly exploring new ways to grow as a team, as a business and as individuals, both personally and professionally. And because of this wholistic approach, we believe our employees are happier and more willing to add value to our clients. We’ve also established a culture of giving back – whether internally, to teammates in need, or externally to clients and our communities. Everyone who works for Integrity is literally making a difference in the lives of others, just by showing up for work.

People, both inside and outside of an organization, can see the impact of a company’s culture and this has an enormous impact on recruitment. In our case, the majority of people we interview for new positions have come to us by word of mouth. Many share that they see how much fun we’re having (via social media posts) and that’s what attracts them to our agency. If we were known for having a toxic culture, not only would it be difficult to recruit new employees, but it would likely be difficult to retain them, as well. With high turn-over volumes, client satisfaction ratings go down and the overall success of the business suffers.

Culture trumps everything and it will be created, whether intentionally or not. When it comes to recruitment and retainment, it’s absolutely worth investing the time it takes to make sure your culture is a healthy one, so that it’s attractive to both existing employees and new recruits. 

Seth Pietsch is the president and Ashley Pietsch is vice president of Integrity Insurance & Bonding Inc. See Seth’s full bio here and Ashley’s full bio here.