Rethinking what fluid-applied systems can do

By Dani Sheehan. 

Fluid-applied systems are becoming a smarter, faster way to address both roofs and walls without forcing contractors to rethink how they work. 

Roof coatings have long played a role in roofing repairs, but their place in our industry is shifting. In a live sound stage interview at the International Roofing Expo (IRE), Sonny and Teri Arwood from Fluid Applied Roofing (FAR) explained how fluid-applied technology has expanded to give contractors practical tools to work smarter, expand their services and deliver durable results across more applications. 

“I started as a contractor, actually, 30 years ago,” said Sonny, founder of FAR. “Fluid-applied roofing – the innovation of that product line – was created around 2012.” FAR’s contractor-first origin is evident in how their technologies are being designed: to solve real problems in the field, reduce labor steps and perform where traditional materials struggle. 

One such product is their new FiberFlex Pro, which is a hybrid polyurethane sealant designed specifically for repair applications across virtually all substrates. “It can be used on all types of substrates and is used for repair,” Sonny explained. “One of the great things is it sticks to silicone, and so many things do not stick to silicone.” Silicone-coated roofs can be difficult to modify or fix without extensive surface prep or system changes. A product that bonds directly to silicone opens the door to faster, more reliable repairs. 

The company is also introducing FiberSeal Wall Coating, a single-component, high-build wall coating designed to simplify exterior wall applications. “This is going to change wall applications for contractors who want that quick but very durable application,” Sonny added. With its one-pass application, it reduces labor steps and supports more predictable project timelines. The system is engineered to fill large gaps and cracks in a single pass application, making it especially valuable for commercial wall projects. 

While the technology continues to advance, FAR hasn’t lost sight of jobsite training and support. “We do on-site training with contractors. We literally go to their project with one of our trainers and train them,” Sonny shared. The company believes that innovation only matters if contractors can use that new technology effectively. “Building those relationships with contractors is a really big part of what we do,” Teri added. 

As fluid-applied systems continue to evolve, contractors have an opportunity to rethink their approach to repairs, wall applications and the full building envelope. Watch the full interview to learn more about FAR’s newest products and how they’re being applied in the field.