Revolutionizing roofing sales

By Jesse Sanchez.

Transform roofing sales with interactive presentations, real-time analytics and automation to help contractors close more deals and build lasting customer trust.

At the 2025 International Roofing Expo (IRE), technology took center stage, with companies looking to transform how business is done with the latest innovations. Among the industry leaders in attendance, Ingage CEO Dean Curtis covered how digital tools are reshaping sales presentations and customer interactions.

Speaking with Heidi J. Ellsworth, Dean discussed the importance of interactive, professional sales content that not only enhances presentations but also provides real-time analytics. He explained, "We help companies create amazing interactive professional sales content and share it with those who need it — sales teams, partners and contractors."

A key focus for Ingage at the expo was demonstrating how data-driven insights can improve sales strategies. It's not just about tracking performance. Dean noted, "It’s about coaching and making every rep your best rep." By analyzing how top sales professionals utilize content, companies can refine their approach, much like athletes reviewing game tapes to improve performance.

At their booth, Ingage showcased a new lead capture tool designed to automate and personalize sales content. Attendees experienced firsthand how a simple QR scan could generate a tailored digital business card, demonstrating the platform's dynamic content capabilities. Dean said, "It’s a showcase of technology to say we can make things dynamically created in our platform."  

Beyond the expo, Ingage is focused on expanding personalization features, integrating with CRM and marketing platforms and refining the sales process from the initial pitch to post-installation customer communication. "Eighty percent of customers buy because they trust you," Dean said. "We believe great content does that."

As contractors navigate an increasingly digital landscape, tools like Ingage are proving essential for streamlining operations and improving closing rates. For those looking to stay ahead, Dean's message was clear: embrace technology, personalize the experience and watch sales soar.

Watch the full interview to learn more about revolutionizing roofing sales with Ingage and how their innovative approach is reshaping contractor success!