What a wonderful topic for the influencers this month. We have seen a huge rise in service and maintenance departments across our industry. Service is taking center stage to round out our businesses and for good reason. A steady and dependable service department is recession proof, extremely profitable and a necessary marketing tool for the rest of your roofing pipeline.
What I’ve personally seen in the last few years is that it is another nice niche for women in our industry to capture.
A service department takes extreme organization, the ability to juggle multiple tasks and dispatches, change of direction at a minute’s notice, patience, emotional intelligence, culture building skills, champions of the waterproofing professional and a varied day-to-day job description. Service departments are also extremely important as a vital customer-facing brand ambassador for the roofing business.
Women are thriving in our industry in these roles and as they excel, we are seeing very well run and profitable service divisions nationwide. In fact, one of the leading service departments in the country is run by our own National Women in Roofing (NWIR) Community Service Chair, Diana King of Springer-Petersen out of Florida.
Women like Diana are working in roofing service departments as leaders, administrators, roof technicians and salespeople. They are taking the service departments to new levels working side-by-side with men and showing how successful a balanced organization can be. Some of those include Madison Smith of AAA Roofing by Gene, Cheryl Fields, Crystal Grisham, Emily Lindsey, Shannon Butler, Megan Malone, Lauren Headerick, Karissa Dolan of Southern Roofing, Cindy Smith of Division 7, Wendy Wilson, Jill Tackett of North American, Kim Baxter of National Roofing Partners, Brittany Wylke of ESP Solutions, Cristina Cardenas of Best Roofing, Donna Smith of Davco Roofing, many women at Rackley Roofing and Ciana Keplar is on the roof in service for Division 7.
Did you know that roofing has a higher pay equality than 95% of any other occupation?? Say what?! That’s right! Also, companies that employ diversity have a higher ROI over companies that haven’t attained balance yet in the workforce!
As you read this, think to yourself: Is this an opportunity for me to excel my career in roofing? Service is the hot ticket right now. Who can you promote within your company to the service department?
Send us your profiles of women in the service departments within your company. Hashtag #NWIR and #RoofersCoffeeShop to promote women in our industry. Representation matters for recruiting and our industry needs diversity to thrive!
Check out the NWIR website for career postings at www.nationalwomeninroofing.org, which by the way is powered by RoofersCoffeeShop®. Become a sponsor and as a member you can also find other women working in roofing service in our directory. So, to answer the RCS Influencer question of “Do you have a Service and Maintenance Department?”, yes and women are leading a lot of them.
Jennifer Stone is the National Women in Roofing 2019 Chair and Pacific, Preferred Accounts Manager, Roofing Systems for Johns Manville. See her full bio here.
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