The Match Everyone Should be Talking About

By Dani Sheehan. 

What do soccer and roofing have in common? Learn how the SRS Para Latinos program finds unique business activities to engage with the community and create a lasting impact for Latinos in the industry. 

SRS Distribution was founded in 2008 in McKinney, Texas and has quickly become one of the largest distributors in the U.S. Their mission strives to engage with their customers, partners and vendors while also attracting the best talent to continue to serve their customers and grow their business. We recently had the opportunity to talk with Edgar Saucedo with the SRS Para Latinos program about an incredible new partnership. 

The Para Latinos program started about three years ago, and Edgar explains, “The intention of the program was to serve the Latino owned business customer, trying to identify who they were in each specific market and try to serve them in their own language.” As the program has grown, Edgar says it’s more of a multicultural initiative for both their customers and their talent. “The company truly wants to engage with their customer segment and bring everybody together through their culture, through their language and through specific ways that make them feel comfortable.” 

Originally from Mexico himself, Edgar says that the first step is speaking Spanish and breaking the language barrier, but to successfully grow talent and grow relationships, it needs to be more about living through culture, not language alone, or citizenship or family. It’s all of it working together. And so, thinking outside the box about how to do accomplish this, they recently began a fantastic partnership with soccer clubs Dallas FC and Club de Fútbol Monterrey, Rayados. In doing so, they can connect with soccer fans, the greater Latino community, and the importance of family and family entertainment through the sport.  

The El Clásico match is the most intense rival match between Rayados and Club Tigres UANL and has only been hosted in the U.S. for three years now. This year, the game is in Houston, Texas on October 14, 2023, and Edgar tells us it’s already sold out. SRS will be there with all their vendors. There is a Hispanic Heritage celebration the day before and a Fan Fiesta outside the stadium the day of the event. They’ll be engaging with families with music, fun and games as a way for the community to get to know their name and brand and join in the excitement of the roofing industry. And this partnership won’t end when the season ends. With the World Cup planned for North America in 2026, Edgar says this is an investment for the next three years to expand their reach across the U.S. 

SRS holds free workshops for the Latino community each week in several cities and it’s a great way to get involved. Edgar’s greatest piece of advice is this: “There’s a true path to success in [the roofing industry]. I would say just take a moment and learn more about it. Invest time in yourself.” They’re already committed to investing in their customers, their employees and the community as a whole.  

Join SRS in celebrating Hispanic Heritage Month and mark your calendars for the El Clásico match on October 14.