Transform your marketing with data

By Emma Peterson. 

Data-driven strategies are the future of contractor marketing and sales success. 

Get ready for a new Read Listen Watch® (RLW), airing on January 14, 2026, at 11 a.m. PT (2 p.m. ET)! This episode, “Stop Chasing Leads. Start Using Data.,” will be all about how high-quality data can help contractors optimize their marketing and sales operations. From sharpening your audience targeting to transforming sales conversations, this is a must-attend for contractors wanting to level up from traditional lead-generation methods.  

Introducing the experts 

This RLW will feature Peter Cleveland and Fred Castonguay. Peter is the vice president of partner strategy at Eagleview. Prior to moving into his current position, Peter was the vice president of solar at Eagleview (2021-2024). He has also previously worked with one of America’s “largest EPC’s by combining LEAN business practices with technology.” Overall, he is passionate about helping connect professionals to the technology they need to solve real-world problems and succeed.  

As for Fred, he brings over 25 years of leadership experience in tech, operations and strategies. He is one of the co-founders of Reworked.ai, a data-driven intelligence platform that is now powered by Eagleview. Reworked.ai utilizes artificial intelligence to analyze millions of demographic and behavioral signs in order to connect businesses with high-value properties and homeowners more efficiently. 

More about the episode 

This RLW will be all about building your marketing strategy around data. If you are someone who has spent a lot of time, energy and money on marketing only to get low response rates and inconsistent results, this RLW is for you. By organizing your marketing around high-quality data, like what Reworked.ai collects, you can create more accurate marketing campaigns that not only help you better reach your business goals but also ensure your clients get a smoother experience.  

Interested in learning more? Register for this RLW and follow Peter and Fred’s conversation firsthand on January 14, 2026.