Turn rooftop risks into profit

By Jesse Sanchez. 

An upcoming Coffee Conversations will help contractors uncover hidden rooftop risks and turn them into opportunities for greater protection and profitability. 

RoofersCoffeeShop® brings roofing professionals together with industry experts through Coffee Conversations®, a live webinar series focused on the issues shaping the roofing and construction industries. Each discussion gives contractors practical insights they can use to strengthen their businesses and stay informed. 

In an upcoming Coffee Conversations®, Heidi J. Ellsworth meets with Joel Stanley of Anchor Products, Trent Cotney of Adams and Reese and Mark Graham of the National Roofing Contractors Association to discuss the rooftop risks that may be costing contractors money. Together, they will explore how code changes, improperly installed rooftop equipment, drainage challenges and other overlooked issues can lead to costly failures, callbacks and liability. 

Rooftop risk management is becoming increasingly important as roofing systems grow more complex and contractors are expected to coordinate with additional trades, equipment installers and building stakeholders. Problems may go unnoticed until leaks, system damage or code violations appear, leaving contractors exposed to expenses that could have been prevented. By identifying these risks earlier, contractors can better protect the building, their customers and their own bottom line. 

Joel, Trent and Mark bring valuable perspectives from manufacturing, construction law and the roofing industry. Their combined experience will help attendees understand both the practical and legal consequences of rooftop failures. They will also explain how contractors can stay informed about changing codes, improve rooftop coordination and communicate the value of proactive services without making customers feel like they are being unnecessarily upsold. 

Attendees will learn which rooftop risks are most commonly overlooked and what separates proactive contractors from those who remain stuck responding to emergencies. The panel will discuss inspection programs, maintenance plans and rooftop coordination services that can help prevent failures while creating new sources of recurring revenue. They will also share real-world examples, available solutions and actionable best practices contractors can begin implementing in their businesses. 

Do not wait for the next callback or costly rooftop failure to reveal a preventable problem. Join this expert panel to learn how a stronger approach to rooftop risk management can protect your company and create meaningful opportunities for growth. 

Join Heidi J. Ellsworth, Joel Stanley, Trent Cotney and Mark Graham on August 13, 2026, at 7am PT to learn how to turn rooftop risks into profit. 

Register for this Coffee Conversations® RLW and start building a more proactive and profitable approach to rooftop risk management!