Why Pride and inclusion matter in roofing

By Emma Peterson. 

Industry leaders explain why creating a culture of belonging benefits employees, companies and the future of roofing. 

June was Pride Month and here at The Coffee Shops™ we celebrated with a special Pride Month Coffee Conversations all about how roofing companies can create inclusive environments within their businesses and the industry overall. The episode was hosted by Heidi and Megan Ellsworth and featured Tremco’s Elise Vue and Maureen Greeves alongside National Roofing Contractors Association (NRCA)’s Amy Staska.  

The episode opened with a discussion of what Pride means. Elise, who has been a part of the industry for a decade now, explained her perspective, saying, “Pride Month, for me personally, has meant an opportunity to not only share my story, but also ask friends and colleagues about themselves and to celebrate the different journeys that brought people to our industry and community.” 

And by being welcoming and opening to those different journeys through conversations, events and other support programs, we can build a stronger industry through inclusion. Amy, who first started at NRCA in 1997, has seen the importance of inclusion firsthand, explaining:  

Being welcoming and accepting is powerful just because it is the right thing to do. But it is also important for any industry that needs people badly. I used to talk to contractors about women in the industry, and they’d be talking about how desperate they were for talent but they also weren’t helping make 50% of the population feel welcome working here. And with the LGBTQ+ community, you have a similar thing. There are a whole bunch of people out there and we can bring them into our industry if we create places where people are not only comfortable to work at but feel like they are embraced. 

Maureen, a 17-year industry veteran, added to Amy’s point, “We're all starving to get people into our industry and keep them here. And the best way to retain anyone is to make them feel safe, comfortable and valued. So, when we talk about pride and inclusion and why it matters, it’s not just the right thing to do, it’s directly tied to the growth and success of our entire industry. Because when you have happy, thriving and engaged people, profits and production are going to go up.” 

Want to learn more about building a more inclusive and thriving industry? Listen to the whole episode or Watch the recording.