Why smart roofers don’t just install — They maintain

By Dawn Killough, GAF. 

Why contractors are betting big on maintenance and repair. 

Roofing contractors have always battled the elements, but now, the real pressure is coming from market forces. With economic shifts, labor challenges and unpredictable weather patterns hitting the industry hard, the smartest players aren’t just weathering the storm, they’re adapting. And the sharpest move? Expanding beyond installations to include roof maintenance and repair, especially with support from trusted manufacturers like GAF. This could be your company’s next growth engine. 

Four benefits of offering maintenance and repair services 

Adding maintenance and repair services to your business offerings can be a good way to bridge the gap during slow periods and balance out the seasonal ebbs and flows of the roofing industry. During late fall and winter, when new roof installations slow down, having a full pipeline of maintenance and repair projects can potentially help keep your crews busy and cash flow steady. 

Here are four advantages related to expanding your business services to include roof maintenance and repair. 

1 – Potentially helps maintain income stream 

Adding inspection and maintenance services to your company's repertoire may create a consistent revenue stream that complements your roofing projects in any business climate. These services can help prevent premature roof failure — providing building owners the option to spend a little now or a lot later, which many appreciate. 

In addition, being able to perform regular maintenance and routine inspections can help you provide clients with peace of mind. For instance, many roofing companies guarantee their products, but regular inspections are often required to ensure the roofing materials are performing as expected. GAF recommends that installed roofing products be inspected at least once a year, but preferably twice (before and after the storm season), by a GAF-certified commercial contractor. 

You can look for a variety of potential issues during routine inspections, including debris on the roof, membrane damage and flashing failures or damage. By performing the inspection and completing the needed repairs, you not only maintain the integrity of your clients' roofs but also potentially secure a steady income during traditionally slower months. 

2 – Expands reach to new customers 

When storms or inclement weather hit, roofing repairs and post-storm inspections can keep your team busy and help you reach new clientele. Offering these services provides an opportunity to connect with property owners you haven't worked with before. Establishing a working relationship through repair services can potentially lead to future projects or upselling opportunities. 

Since improper repairs are a common cause of roof problems, GAF recommends that contractors use only GAF materials and follow the current repair guidelines for the type and quality of roof installed. Doing so can help maintain the roof's warranty and support the system's longevity. 

3 – Keeps your crew busy 

Adding maintenance and repair services to your company's offerings can keep your crews active and engaged year-round. The slower winter months typically provide roofers an opportunity to learn new skills and ensure their training is up to date. Expanding your business offerings to include maintenance and repair can provide a new depth of service and highlight your company as a dependable source of work. 

While seasonal layoffs are a regular part of working in the construction industry, offering roof maintenance and repair can help keep your crews busy throughout the winter and spring. 

4 – Fosters customer relationships 

With most building owners and property managers purchasing only one or two roofs in their lifetime, the opportunity for repeat business is small. Building long-term customer relationships is difficult without maintenance and repair services to bridge the gap. 

If you can position yourself as a resource throughout the life of a customer's roof and regularly communicate with them about their needs, you're more likely to be tapped for repairs and maintenance. In addition, you'll likely be the owner's first choice when it comes time to replace the roof, potentially leading to more revenue. 

Moreover, many building owners may have multiple properties. By providing excellent service on one property, you may open the door to additional jobs across their entire portfolio. This expansion of services within a single client relationship can significantly boost your business opportunities. 

Cultivating long-term customer relationships may also lead to gaining more opportunities for referral work and upselling. Best of all, a sterling reputation can require less marketing spend, as you're already well-known and respected among your target demographic. 

Original article and photo source: GAF