Winner takes all: How to dominate the metal market

By Anna Lockhart.  

Looking to boost your sales-savvy or gain a competitive edge in the metal roofing market? These programs are here to do just that!  

In an upcoming Read, Listen Watch (RLW), “Grow With Metal, Win With Roofing Passport,” Karen Edwards will sit down with Junny Lee and Heather McGinnis of Sherwin-Williams' MetalVue program to get the latest insights into the rise of metal sales and how contractors can make the most of this market opportunity. While many industry professionals hesitate to take on the metal market segment, others find success in taking the chance. Now, however, everyone has an opportunity to get ahead thanks to the help of programs like MetalVue integrated with Roofing Passport, a combo that is sure to help you win big.  

Tune in on September 24, 2025, at 11 a.m. PT/2 p.m. ET, to find out how taking advantage of these programs can help break barriers and launch your team into the metal market, getting your company started on a journey to success! With the ability to upload estimates and visualize sales in real time, the Roofing Passport allows contractors to boost their productivity to new levels, offering both a competitive and streamlined edge. As these technologies continue to advance and expand resources, insights and workflow processes for users, there’s major success to be found as a program user.  

Junny and Heather will guide participants through insightful conversation and demonstrations on how Roofing Passport can help contractors succeed in metal. They’ll also cover any need-to-know details about the program, including onboarding details and a detailed cost breakdown.  

Are you ready to revolutionize your roofing business with metal, or looking to boost your existing metal offerings? MetalVue and Roofing Passport are here to help. To learn more about the upcoming RLW, be sure to register today!