Winning the sale starts before the first call

By The Coffee Shops®. 

Consumer expectations are reshaping how roofing contractors attract and qualify leads. 

The customer journey has changed dramatically, and roofing contractors are feeling the impact. During a recent Read Listen Watch® webinar hosted by Megan Ellsworth featuring Austin Rosenbaum of Demand IQ and SVP of Marketing at JobNimbus Marc Hansen, the discussion centered on a simple reality: today's homeowners expect the same speed, transparency and convenience from contractors that they receive from nearly every other service in their lives. 

Austin explained that those expectations helped inspire Demand IQ's approach to online pricing. "As a millennial homeowner myself, we were filling out forms and having a million phone calls, and in the name of our webinar today, the customer experience wasn't there. I wanted that instant gratification." 

That shift in behavior is changing how consumers begin their search for a contractor. Before making contact, homeowners are researching online, comparing options and looking for immediate answers. "Consumers are spending more time online educating themselves before they show up," Austin said. "You're hearing people call in and ask for immediate pricing." 

Marc noted that roofing companies are no longer competing solely against local competitors. "You are competing with the contractor down the street, but in a grander sense, you're competing with the best experience that these consumers have ever had." 

Consumers accustomed to on-demand services, fast shipping and instant information increasingly expect the same responsiveness from contractors. According to Marc, homeowners often conduct extensive research before ever speaking with a company. "Most buyers get most of their answers before they even talk to you. And this is in every sector, every industry, not just contracting and roofing." 

Transparency is becoming a key differentiator. Austin pointed to growing interest in online estimates and pricing visibility as a way to build trust early in the process. "Homeowners are preferring to see this pricing upfront and that sets you apart from your competitors." 

As homeowner expectations continue to evolve, contractors must think beyond traditional lead generation. Creating a faster, more transparent buying experience can help establish trust before the first conversation even begins. 

Listen to the full webinar or Watch the recording to learn more about improving the roofing customer experience.