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Expert Conversations
The lead gold mine ready to be unearthed
By Jenny Yu. Roofing companies can improve long-term growth by optimizing CRM systems and automating referral processes. In this episode of Roofing Road Trips®, Rebecca Mayo of gFour Marketing joined host Megan Ellsworth to discuss how contractors can take full advantage of their CRM systems, automation tools and AI ...
Stopping snow before it slides
By Emma Peterson. Roofing professionals discuss designing snow retention systems to protect buildings, property and people. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Tony Abate and Nick Piontek for a conversation about snow retention systems. Tony is the manager at Richards Building Supply in ...
When your company grows beyond you
By Emma Peterson. How succession planning and fractional advisors help owners secure their legacy and their company’s future. In the trades, businesses often start as small, family-owned operations. And when these businesses are small, it’s natural that many owners find themselves wearing multiple hats and managing a seemingly endless ...
Claves para entender contratos y proteger tu negocio
Por Alberto Torres. Evita errores costosos: lo que todo contratista debe saber antes de firmar un contrato. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Gabriel Pinilla, abogado de Adams & Reese con más de 20 años de experiencia, sobre un tema fundamental para el ...
Solar-powered ventilation brings clarity to a complex attic challenge
By Jesse Sanchez. Attic Breeze examines how balanced airflow supports roof durability, energy efficiency and long-term performance. Ventilation remains one of the most misunderstood components of a roofing system, yet its impact reaches far beyond the attic. During this episode of Roofing Road Trips®, Adam Keithley, plant and operations ...
Making businesses feel more human
By Jenny Yu. Roofing Business Partner helps contractors align technology and processes for stronger scalability and customer satisfaction. As roofing companies grow, many discover that adding new technology alone does not solve operational problems. Disconnected systems, inconsistent processes and lackluster employee adoption often create issues that impact both production ...
How SPFA brings the industry together
By Emma Peterson. A conversation with SPFA’s Lisa Smith on how SPFA empowers contractors and members through education, resources, events and more. Founded in 1987, the Spray Polyurethane Foam Alliance (SPFA) is a national 501(c)6 trade association. Their mission is to provide support to contractors, manufacturers, distributors and other professionals ...
Simplifying skylights
By Emma Peterson. Johns Manville’s skylight program helps contractors integrate daylighting solutions into commercial roofing systems. With factors like rising energy costs and new environmental regulations, efficient building performance is more important than ever. That's why Johns Manville has partnered with Logistics Lighting to create energy-efficient daylighting solutions. To learn ...
Four generations of roofers and counting
By Emma Peterson. O’Donnell Roofing Co. has delivered high-quality craftsmanship and service to families for over a century. It’s not uncommon to find family businesses in the roofing industry, but even in their Havertown community, a 102-year-old family legacy is impressive. To learn more about the legacy that O’Donnell ...
Professionalism: The real growth engine in commercial roofing service
By Service First Solutions. The companies that elevate professionalism across their service operations will be the ones that win loyalty, referrals and long-term growth. I want to talk today about professionalism in commercial roofing space. Professionalism is often described as a soft skill. In reality, it is one of the most tangible ...
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