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Expert Conversations
From carpenter to innovator
By Jenny Yu. An experienced tradesperson explains how real-world experience led to a better way to organize tools with Veto Pro Pac. Frustration on the jobsite often sparks innovation, and for Roger Brouard, that frustration led to the creation of one of the most recognized tool storage brands in ...
Digital tools and modern buyer expectations
By Emma Peterson. How technology is changing the homeowner purchasing process and reshaping contractor marketing strategies. In a new Read Listen Watch® (RLW), Megan Ellsworth sat down with Dan Shurtz of Aletheia Digital and Nick Knellinger of Eagleview for a conversation about how innovative tech solutions can help you manage ...
Daylighting drives new value in modern metal buildings
By Jesse Sanchez. Exploring daylighting strategies that improve energy performance, occupant comfort and installation efficiency in metal construction. In an upcoming Read Listen Watch® (RLW), Karen Edwards meets with Brian Grohe of VELUX® to talk about how daylighting is reshaping performance in modern metal buildings. The conversation, recorded live from ...
Advancing the use of metal in the Wild West
By Jenny Yu. In a time of increasingly complex federal and state regulations, MCA is preparing new resources and partnerships to strengthen the industry. During this episode of MetalCast™, Karen Edwards spoke with Jeff Henry, executive director of the Metal Construction Association (MCA), about MCA’s Winter Meeting and the ...
The growing role of robotics in roofing
By Emma Peterson. Robotics and automation are coming to the jobsite. Are you prepared? Robotics and automation have long been a part of manufacturing processes. But where these two pieces of technology have historically played behind-the-scenes roles, that norm is quickly changing. Both in our personal and professional lives, ...
Instant estimates close deals faster
By Jenny Yu. Renoworks Pro helps contractors present design options and pricing in one seamless experience. In this episode of Roofing Road Trips®, Karen Edwards spoke with Jenni McMorran of Renoworks to discuss how Renoworks Pro’s Instant Estimator is helping contractors present designs and pricing together to streamline the sales ...
El crecimiento del contratista latino empieza con educación
Por Alberto Torres. El valor de las certificaciones y la capacitación continua en el desarrollo de negocios más sólidos. Durante este episodio de La Voz de los Ruferos, grabado en vivo en Miami en el evento Business Building Workshop (BBW), tuve el placer de conversar con Ana María Pulido, gerente ...
River City Roofing Co. is the April 2026 R-Club Roofer of the Month!
By Jesse Sanchez. How a renewed focus on experienced talent and long-term stability is reshaping this company’s recruitment and company culture. As competition intensifies across the roofing industry, contractors are reevaluating what drives sustainable growth. Increasingly, that conversation is moving away from short-term hiring needs and toward a more deliberate ...
Roofing industry gives back through hands-on support
By Jesse Sanchez. Contractors and manufacturers are uniting to provide roofing, labor and resources for families in need. In an industry driven by momentum, precision and meaningful work, roofing professionals are finding a deeper purpose by supporting families in need. Across the country, contractors, manufacturers and distributors are coming together ...
The simplest formula for success in roofing
By Jenny Yu Dave Harrison, industry veteran and consultant, shares insights on how to build a long, purposeful career in the industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with industry veteran Dave Harrison to reflect on a career defined by innovation, relationships and purpose-driven growth ...
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