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Expert Conversations
Six sides, one company: SOPREMA’s commitment to the entire building envelope
By Emma Peterson. SOPREMA’s contractor‑driven development process leads to high‑performance solutions for roofing, waterproofing and beyond. In 1908, Charles Geisen founded Les Usines Alsaciennes d’Émulsions (Alsatian Emulsion Factory) in Strasbourg, France. The following year, his company produced the first waterproof roofing membrane, made out of fabric dipped in hot bitumen. ...
Elevating culture built on trust
By Jenny Yu. R-Club Roofer of the Month Jewels DeCorsey of All Craft Exteriors discusses the importance of clear communication and establishing an ownership mentality to grow a thriving roofing business. Last month, the R-Club Roofer of the Month podcast featured Jewels DeCorsey, general manager of All Craft Exteriors. ...
Improving performance in products and processes
By Emma Peterson. How contractors can use technology to deliver better roofs in a more efficient manner. While at the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS), we had the opportunity to film a live Coffee Conversations® thanks to our sponsors, SRS Distribution! The episode ...
Mas allá del material y la oficina
Por Alberto Torres. Por qué entender el costo real de un trabajador puede salvar tu negocio. Durante un episodio de La Voz de los Ruferos Jessica Bravo y Teresa Ramírez de Southeast Staffing Agency, hablaron sobre un tema que muchos contratistas pasan por alto cuando comienzan su empresa: el verdadero ...
Designing with efficiency and simplicity
By Jenny Yu. S-5! calculators give contractors code-based guidance for snow retention and solar mounting. Digital tools are increasingly helping roofing contractors design more efficient systems, from sales pitch to jobsite clean up. In this Roofing Road Trips® episode, Megan Ellsworth spoke with Jesse Winternitz, application engineer and product ...
From jobsite videos to global recognition
By Jesse Sanchez. This roofing contractor shares how simple social media posts led to international recognition and business growth. For roofing contractors, reputation is often built through one project at a time. Increasingly, however, that reputation is shaped not only by the finished roof, but by how the work is ...
How automation and AI are driving growth in metal roofing
By Jenny Yu. Investment in robotics and data-driven systems is helping CAM and its partners improve efficiency and performance. In this episode of Roofing Road Trips®, Carlisle Architectural Metals (CAM) Vice President of Growth Brad Van Dam outlined how automation, robotics and artificial intelligence are reshaping both manufacturing and ...
Turning new hires into long-term talent
By Emma Peterson. Learn about engaging and retaining new hires through intentional training. In a new episode of Coffee Conversations®, Heidi J. Ellsworth is joined by a panel of industry leaders to talk about the importance of contractors helping new hires engage and connect with their company. This panel included ...
Tecnología que simplifica la gestión de materiales y entregas
Por Alberto Torres. Como Roof Hub está ayudando a los contratistas a organizar mejor sus proyectos de techado. En un Almuerzo y Aprendizaje, Jessica Bravo y Julian Fontanillas de SRS Distribution comparten como la plataforma Roof Hub está cambiando la manera en que los contratistas gestionan sus proyectos de techado. ...
Protect your bottom line before chasing the top line
By Emma Peterson. Trent Cotney explains how strong legal foundations support roofing business growth and profitability. In a recent Read Listen Watch® episode, Megan Ellsworth hosted Trent Cotney of Adams and Reese for a conversation about how roofing companies should view the legal side of running a business as more ...
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