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Expert Conversations

Green homes and real returns

Green homes and real returns

By Emma Peterson. 77% of homeowners believe green homes hold more value. What does this mean for contractors? Recently, we had the chance to sit down with Allison Hadley, spokesperson of American Home Shield (AHS), for an episode of Contractor Outlook™ about a study conducted for AHS about homeowner ...


How innovation, service and performance come together

How innovation, service and performance come together

By Dani Sheehan. The right products help contractors manage risk, stay efficient and deliver roofs that last. Innovation is a word that gets used a lot in the roofing industry. New products, new systems and new performance claims are constantly entering the market. But for contractors, innovation matters most on ...


Why skylight retrofits are gaining traction on commercial roofs

Why skylight retrofits are gaining traction on commercial roofs

By Jesse Sanchez. New daylighting technology has contractors and building owners reconsidering skylight replacements during reroofing projects. As roofing systems, building priorities and daylighting technology continue to evolve, contractors and facility managers are taking a closer look at how updated skylights can fit into long-term roof planning. In this episode ...


Technology isn’t the solution – people are

Technology isn’t the solution – people are

By Dani Sheehan. Your employees create the foundation of your business, so why aren’t they part of building solutions? In roofing, operational challenges rarely come from one place. A reporting issue might look like a software problem. A production bottleneck might feel like a staffing issue. Data might be available ...


How data, speed and ownership changes are reshaping roofing

How data, speed and ownership changes are reshaping roofing

By Jesse Sanchez. Roofing is moving faster as technology, consolidation and customer expectations reshape how contractors compete. This episode of Roofing Road Trips® brought together Steve Little of KPost Roofing & Waterproofing and Dave Harrison of Dave Harrison Consulting for a discussion centered around the state of the industry. The ...


The diverse applications of spray foam

The diverse applications of spray foam

By Anna Lockhart. For specialty projects and buildings with strict insulation needs, spray foam roofing can be an ideal choice for the job. In a recent Coatings Cast™ conversation, Karen Edwards sat down with Will Lorenz from General Coatings to discuss the ways in which spray foam coatings ...


Finding opportunity in every position

Finding opportunity in every position

By Emma Peterson. Jenilee Common on embracing discomfort, continuous learning and leadership in the roofing industry. In an episode of the Stories from the Roof podcast, sponsored by SRS Distribution, Megan Ellsworth saw down with Jenilee Common, the CEO of Leaf Home. Leaf Home is a full-service roofing company that ...


Las certificaciones también abren puertas en el roofing

Las certificaciones también abren puertas en el roofing

Por Alberto Torres. Cómo la capacitación continua y el respaldo del fabricante pueden convertirse en una ventaja competitiva para los contratistas. Durante un episodio de La Voz de los Ruferos, converse con Luis Ramos de MuleHide sobre la importancia de aprovechar los recursos que ofrecen los fabricantes y como ...


How Brava built the Pro Portal

How Brava built the Pro Portal

By Emma Peterson. Learn how the Pro Portal was designed around real-world needs and workflows. In a new episode of Roofing Road Trips®, Megan Ellsworth spoke to Josh Nimmo from Brava Roof Tile about the creation of the Brava Pro Portal. Brava Pro Portal is a centralized system design by ...


Soy-based roof maintenance enters the residential conversation

Soy-based roof maintenance enters the residential conversation

By Jesse Sanchez. Apex 1132™ is positioned as a soy-derived roofing maintenance product designed to support shingle flexibility, granule adhesion and contractor service programs. This episode of Roofing Road Trips® features Eric Cochran, co-founder of SoyLei, in a conversation about Apex 1132™, a soy-derived roof maintenance product built from research ...


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UP TO THE MINUTE

By Emma Peterson. How the Farnsworth Group combines research and ...
By Jesse Sanchez. New owner plans to build on the ...
Read More
IFD Connection Forum 2026 -  Ad
NFRC - Don
RCS UK -  Ad - Launch
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