Expert Conversations
A decade of growth for women in roofing
By Emma Peterson. A candid conversation with two founders of NWIR about how ten years has changed the perception of female professionals. With the amount of stressful news constantly around us, it can be hard to remember to celebrate the good news and progress being made. To put the good ...
New loyalty initiative focuses on training, trust and contractor success
By Jenny Yu. READYSLATE is investing in contractors with tools and education designed to drive long-term success. Contractor relationships are becoming increasingly central to product performance and brand reputation in the roofing industry. In a recent Roofing Road Trips® episode hosted by Karen Edwards, Pablo González Rodríguez of READYSLATE® ...
La educación es la clave para escalar en la industria de roofing
Por Jessica Bravo. Lee este artículo para aprender la importancia de la educación continua como dueño de negocio. En esta edición de Coffee Conversations®, patrocinada por APOC, Jessica Bravo conversa con Jaqueline Sancen de Latinos En Roofing, Diana Barriga de National Women in Roofing Conexión Hispana y Gustavo y ...
Data clarity brings order to roofing operations
By Jesse Sanchez. Helping contractors untangle complexity by aligning data strategy, workflows and human experience into a roadmap built for long-term growth. In a roofing industry shaped by growing complexity and tighter operational demands, Tyelus is reframing how contractors think about data. Rather than treating information as an abstract technical ...
Technology adoption begins before implementation
By Jesse Sanchez. Learn why successful technology decisions in commercial roofing depend on aligning leadership, operations and field execution from the outset. For commercial roofing contractors, the decision to adopt new technology rarely starts with software. It starts with a more fundamental question: whether a system can support how the ...
Training as the foundation of a stronger roofing industry
By Emma Peterson. Tremco’s Bob Moretti and Sarah Fay talk about the importance of education in the industry. In a new episode of the Roofing Road Trips® podcast, Bob Moretti and Sarah Fay stop by The Coffee Shops™ for a conversation about the importance of training in the roofing industry. ...
From concept to construction: Aligning architects and manufacturers on metal
By Jenny Yu. Western States Metal Roofing encourages early design conversations to help turn creative metal ideas into high-performing structures. Collaboration between architects and manufacturers is reshaping the future of metal construction. In a recent MetalCast™ episode, Heidi J. Ellsworth spoke with Mercedes Harris of Western State Metal Roofing ...
Is AI coming for our jobs?
By Emma Peterson. Denver Riggleman shares his thoughts on how AI will impact jobs and the larger workforce. As AI and automation increasingly become present in our daily lives, a common concern is that these technologies will take jobs away from people. This type of concern is not new. Every ...
Marketing como un motor de crecimiento
Por Jessica Bravo. Descubre cómo una marca fuerte puede transformar un negocio. En un episodio de La Voz de los Ruferos, Jessica Bravo conversa con Jason Jimenez, de Gasper Roofing, sobre su trayectoria en la industria del roofing y las estrategias de marketing que le han permitido construir un negocio ...
How better questions turn tech into real solutions
By Jesse Sanchez. Roofing contractors adopt digital tools while Ingage urges leaders to ask how integrations solve problems. Modern roofing companies are piling up platforms, apps and logins, often creating more complexity than clarity. Ingage is helping change that by serving as an industry leading sales enablement presentation platform that ...
