Expert Conversations
Rebuilding stronger: Looking back at the 2025 California wildfires
By Emma Peterson. 14 months after devastating fires swept through the Pacific Palisades and Altadena areas, communities are building back with stronger, more fire-resilient materials. Recently, Karen Edwards sat down with Tim Brown of Westlake Royal Building Products and Josh Smith of J.N. Davis Roofing for a Roofing Road Trips® ...
Why the future of spray foam is about more than growth
By Dani Sheehan. Advances in chemistry, safety and building science are helping spray foam roofing outperform traditional systems. During a live Coffee Conversations® sponsored by Handifoam at the SprayFoam 2026 Convention and Expo, industry leaders Will Lorenz from General Coatings Manufacturing Corp and Josh Winkler of ICP Group delivered a ...
Cutting through the noise around AI
By Emma Peterson. Separating the myths from fact when it comes to artificial intelligence and how it actually boosts businesses. Recently, wherever you turn, there seems to be a new artificial intelligence (AI) solution or software getting pushed on you. It’s a lot to take in, and it can ...
Growth starts with training
By Jesse Sanchez. Learn how education, manufacturer relationships and technology are shaping how roofing contractors build stronger businesses and earn customer trust. For roofing contractors, sustained growth is rarely the result of installation skills alone. It is built through a combination of ongoing education, reliable manufacturer partnerships and a steady ...
Beyond the roof: Taking care of families in need
By Emma Peterson. Learn about the partnership between the Roofing Alliance and Ronald McDonald House. In 2017, Charles Antis of KPost Roofing and Waterproofing stood up in a Roofing Alliance meeting and suggested a nationwide project where roofers could adopt Ronald McDonald House programs. Our very own Heidi J. Ellsworth ...
Spray foam stands out
By Emma Peterson. How one system delivers insulation, protection and long-term value. In a recent CoatingsCast™, Karen Edwards sat down with Will Lorenz from General Coatings. The conversation focused on the brand’s lineup of coating products, particularly their spray foam offerings. Will opened the episode with a quick explanation ...
From medical sales to roof company owner
By Emma Peterson. Elliot Emann shares his roofing journey on the Stories from the Roof podcast. Through our Stories from the Roof podcast series, we get the chance to sit down with roofing professionals from across the industry to talk about their businesses and careers. And in a lot of ...
How live contractor feedback reshapes roofing software
By Jenny Yu. Dataforma leaders will discuss a new model for collaboration between contractors and software providers. On May 13, 2026, a new episode of CoatingsTalk™ will spotlight a bold approach to software development in the roofing industry. Titled “Software, Collaboration and the Alchemy of Getting It Done,” this ...
How partnership informs performance
By Jenny Yu. Attendees of the 2026 IIBEC Convention gained insights, education and networking opportunities. On March 12-15, 2026, the 2026 IIBEC International Convention and Trade Show delivered on its promise to bring together roofing and building enclosure professionals for education, collaboration and innovation. In an episode of Roofing ...
Finding the right fit for roofing equipment rentals
By Jesse Sanchez. Learn how rental access is making specialized roofing equipment more practical for contractors and expanding its reach across more jobs and markets. As roofing contractors look for ways to improve efficiency and reduce labor demands, equipment access is becoming just as important as equipment ownership. That shift ...
