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RCSI - Sustainability, Green Roofs and Market Demand
Positioning as a trusted expert beyond the roofing industry
RCS Influencer Katie Clymer says that human connections are what creates lasting impact. As roofing professionals, we're all in business to generate revenue and build successful companies. There's nothing wrong with that! Profit allows us to invest in our teams, serve our customers and continue growing. But some of the ...
Honesty and transparency make trusted experts
RCS Influencer Aaron Weinstein says it's important to recommend the best long-term approach for your customer. Editor's note: The following is the transcript of a live interview with Aaron Weinstein of Terial. You can Read the interview below, Listen to the podcast or Watch the recording. Jenny Yu: Hey everyone, this is ...
Becoming a subject-matter expert
RCS Influencer Allison Woslager says trust is built long before a customer is ready to buy. This is such a great topic! One of the biggest opportunities for roofing (and all construction) companies today is becoming known as a trusted partner beyond just the scope of services that they offer. Most ...
Green roof projects: The insurance perspective
RCS Influencers Ashley and Seth Pietsch share key insurance considerations for roofing contractors. Green roofs have been part of the commercial construction landscape for years, offering benefits such as improved energy efficiency, stormwater management and enhanced building aesthetics. While these systems are no longer considered a new roofing option, they do ...
Knowing who, where and how to pitch green roofs and sustainability
RCS Influencer Trent Cotney says to combine green roof and sustainability marketing with an overall plan that deals with the building envelope. Editor's note: The following is the transcript of a live interview with Trent Cotney of Adams and Reese LLP. You can Read the interview below, Listen to the podcast ...
Thinking strategically about the market demand for sustainability
RCS Influencer Melissa Chapman says clients are evaluating the price of roofs beyond just the upfront costs. Sustainability continues to become a bigger part of the roofing conversation whether contractors are ready for it or not. Owners, architects, developers and even municipalities are asking more questions about energy efficiency, environmental impact, ...
Sustainability in roofing: Moving beyond the buzzwords
RCS Influencer John Kenney explains how evolving roofing solutions support building performance, long-term value and owner objectives. Not that long ago, sustainability discussions were limited to a handful of projects, a few environmentally focused owners and the occasional architect seeking certification points. Today, that conversation has become much more mainstream. Building ...
Sustainability isn’t a coastal trend. It’s moving inland and it’s moving fast
RCS Influencer Wendy Marvin shares tips for entering the sustainability conversation. Let me be honest: The first time “embodied carbon” and “waste diversion targets,” came up in a pre-bid meeting, I smiled, nodded and quietly Googled it in my vehicle before heading back to the office. I know I’m not alone. Whether we ...
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