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Fluid Applied Roofing (FAR)
Strengthen contractor success through interactive training
By Jenny Yu. Through Fluid Applied Roofing (FAR)’s immersive training program, contractors gain product knowledge and hands-on fluid-applied roofing application experience. Fluid Applied Roofing (FAR) is taking a hands-on approach to contractor education with a training program designed to blend technical expertise with real-world business strategy. Through its ...
Rethinking what fluid-applied systems can do
By Dani Sheehan. Fluid-applied systems are becoming a smarter, faster way to address both roofs and walls without forcing contractors to rethink how they work. Roof coatings have long played a role in roofing repairs, but their place in our industry is shifting. In a live sound stage interview at ...
A restoration system built with contractors in mind
By Dani Sheehan. Discover a simpler approach to roof restoration that saves time, labor and headaches with every installation. Roof coatings offer a valuable way to extend the life of aging roof systems, allowing building owners to avoid costly tear-offs while restoring performance, improving energy efficiency and adding years of ...
Congratulations to the 2026 IPSA winners!
By International Roofing Expo (IRE). Congratulations to all of the 2026 IPSA winners – Their innovations are set to transform and shape the future of our industry! The votes are in, and the future of roofing has been decided! Meet the winners of the 2026 International Roofing Expo® Innovative Product Showcase and Awards ...
Fluid Applied Roofing voted People’s Choice for second straight year
The second win highlights the industry's demand for more efficient and reliable products. Fluid Applied Roofing (FAR) has once again earned the "People's Choice Award" from the International Roofing Expo (IRE) Innovative Product Showcase, marking its second consecutive win. This back-to-back victory in the Coatings, Caulks and Sealants category shows that ...
Improving the restoration experience
By Dani Sheehan. See how FAR®’s development process, naming strategy and new facility are shaping the future of restoration systems. In a recent episode of CoatingsCast™, Sonny Arwood, CEO of Fluid Applied Roofing™ (FAR®), walks Megan Ellsworth through the company’s journey and explains how FAR is redefining roof coatings. “The ...
International Roofing Expo announces the 2026 Innovative Product Showcase and Awards Program winners
The awards program is an industry recognition program that celebrates the most cutting-edge solutions that are available in the roofing and exteriors sector. Informa Markets, The International Roofing Expo® (IRE), announced the winners of their annual Innovative Product Showcase and Awards Program for People’s Choice and Experts’ Choice. The awards program, ...
Breaking through growth plateaus: Scaling your roofing business with confidence
by Fluid Applied Roofing. Learn how Fluid Applied Roofing (FAR) systems can elevate your business operations and stimulate growth. Every commercial roofing contractor eventually faces a growth plateau. That point where your current business model, crew size and service offerings hit maximum capacity. Pushing past this with old methods often leads to ...
Metal roof disasters: Why repairs fail and what works
By FAR®. Provide long-lasting repairs that protect your customer's investment and solidify your reputation. Every experienced roofer has seen it: a metal roof plagued by failing patches. From layers of caulk and sealants, to mismatched coatings and even random patches of incompatible roofing membranes, these repairs are often a short-term fix that ...
Training and certification: Elevating standards in fluid applied roofing
By FAR. FAR supports contractors with hands-on training and certification programs that improve efficiency, reduce errors and boost profitability. Today’s fluid applied roofing industry is advancing rapidly, requiring contractors to stay ahead of the curve through robust training and certification. Proper education isn’t optional — it’s vital for consistent, high-quality installations and ...
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