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General Coatings Manufacturing Corp.
State of Spray Foam 2025
In this Coffee Conversations®, Mark Graham, technical director for NRCA, and other industry experts break down the essentials of spray polyurethane foam (SPF) roofing, from how the system works to why it’s gaining ground in today’s market. Attendees will hear about the rapid growth of SPF capabilities, standout projects that ...
Coffee Conversations LIVE From WRE 2025 Sponsored by General Coatings & EVERROOF!
You won't want to miss this special Coffee Conversations®, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 29, 2025, at 2 p.m. P.T., as we meet with industry leaders and experts from the Western region ...
Finding Opportunity in Uncertainty
In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...
Roofing's Take on Tariffs
Join us for this important Coffee Conversations® where experts, including Trent Cotney from Adams & Reese and Will Lorenz from General Coatings, will break down the policies, prices and pressures shaping the roofing world in light of the new administration's tariff policies. With changes happening every day, the industry is ...
Contractor Panel at the 2024 RCMA Meeting: Sponsored by General Coatings
The 2024 Roof Coatings Manufacturers Association (RCMA) Fall Meeting was held as the premier event for roof coatings professionals. This gathering brought together industry leaders, innovators, and experts for an engaging and informative experience. Taking place from October 23-25, 2024, at the beautiful Intercontinental St. Paul Riverfront, the event provided valuable ...
Coffee Conversations LIVE From WRE 2024!
You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 30, 2024, at 2 p.m. P.T., as we meet with industry leaders and experts from the western region ...
Coffee Conversations LIVE from WRE 2023!
You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show, September 24, 2023, at 2 p.m. P.T., as we meet with industry leaders and experts from the western ...
Coatings Contractor Panel at the 2023 RCMA Summer Meeting - Sponsored by General Coatings
Heidi J. Ellsworth moderates a panel of contractors at the 2023 RCMA summer meeting. They discuss what roofing companies are seeing in the market around coatings, how roof coatings are working for them and what manufacturers and chemical vendors can do better as well as answer questions from the audience. ...
Coffee Conversations LIVE from the Western Roofing Expo - Sponsored by EVERROOF
S4:E3 You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show as we meet with industry leaders and experts from the western region of the country. Guests include manufacturers, ...
Coffee Conversations – Gen Z Takeover 2.0!
S3:E9 Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. They will chat with Megan Ellsworth, RCS Producer about ...
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