Heidi J. Ellsworth talks with Anna Anderson, an Owens Corning Business Accelerator about her leadership in helping Owens Corning roofing contractors shift to the new digital frontier. Technology and digital sales and marketing have been gaining ground in roofing for several years. Anna and her business, Art Unlimited, has worked with leading OC contractors like Kelly Roofing to create business accelerating programs that have rocketed profits, revenue and culture. Today she is an industry leader in helping contractors adopt and excel using digital marketing, data and analytics to transform roofing businesses into successful digitally focused companies in the “New Normal”.
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