Differentiate Your Business With Siding Offerings

By Anna Lockhart. 

Looking for a way to set your business apart from the rest? Invest in offering strong siding products.  

In a recent episode of the Roofing Road Trips Podcast, Heidi J. Ellsworth sat down with Randy and Steve Kruse, owners of Kruse Brothers, Inc. The two brothers, brand ambassadors for LP Building Solutions, discussed their background in the roofing industry and their knowledge of siding. The two have been involved in the industry for several decades, coming from a family that has been involved with the construction trade in one way or another. However, their particular area of specialty is siding.  

As a roofing contractor, there are numerous benefits to include siding as one of your services. Many contractors look at customers as a short-term relationship, as they may only need a roof every 10-20 years. But by including other necessary services they might need, such as siding, that can convert those customers into long-term or even life-long relationships.   

Randy explained, “Roofers need to look a little bit deeper into what it means to have a roof today and possibly siding with the same homeowner tomorrow or the next year or three years from now. When you see that there is a potential there to continue with that homeowner, it's hard to just leave that out on the table for someone else to come through and make such great profit off of.” 

The potential to earn more business in areas other than roofing is great, and siding can bring in a substantial profit if added to a contractor’s available services.  

Randy offered some advice on how to decide what options work for a contractor, “So, it comes down to, for the contractor, what type of siding installer do they want to be and what is their profit potential? Because the more expensive a product is, usually the more profit somebody can make with that product...” 

Learn more about LP Solutions in their Coffee Shop Directory or visit lpcorp.com. 

Listen to the podcast to learn more about siding and how it can boost your business.  

About Anna  

Anna is a content administrator/writer for RoofersCoffeeShop®, MetalCoffeeShop® and AskARoofer®. When she’s not working, she’s most likely to be found with her nose in a book or attempting to master a new cookie recipe.